{"product_id":"fenty-beauty-pro-filtr-soft-matte-longwear-foundation-32ml-145","title":"Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 32ml - 145","description":"\u003cp\u003eFenty Beauty Pro Filt'r Soft Matte Longwear Foundation 32ml in 145 is a longwearing, buildable liquid foundation designed to deliver a soft matte — not flat, not shiny — finish that wears comfortably through the day. Shade 145 is calibrated for light skin tones with warm olive undertones, part of Fenty's industry-defining 50-shade range that helped reshape inclusivity expectations across the colour cosmetics market.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Fenty Beauty\u003c\/h2\u003e\n\u003cp\u003eFenty Beauty was launched in 2017 by Rihanna with a clear ambition: a foundation range broad and inclusive enough to flatter \"all women everywhere,\" extended through a complete colour cosmetics line. The Pro Filt'r Soft Matte Longwear Foundation was the launch product and remains the brand's most recognisable offering, frequently cited as a watershed moment for shade inclusivity in beauty retail.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft matte finish\u003c\/strong\u003e — between flat-matte and dewy, sitting softly on the skin without looking heavy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedium, buildable coverage\u003c\/strong\u003e — evens skin tone and blurs imperfections without masking natural texture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong wear\u003c\/strong\u003e — climate-adaptive technology resists humidity, heat and sweat\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOil- and sweat-resistant\u003c\/strong\u003e — formulated to keep makeup looking fresh across long days\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFragrance-free\u003c\/strong\u003e — gentle enough for daily wear, including for sensitive skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e50-shade range\u003c\/strong\u003e — Pro Filt'r is offered in 50 calibrated shades to suit a vast spectrum of skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e145 is a light shade with warm olive undertones — suited to fair-to-light complexions that lean neither distinctly pink nor distinctly golden. Always swatch on the jawline in natural daylight to confirm a clean match against the neck and décolletage.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003ePro Filt'r Soft Matte suits anyone who wants a long-wearing, photo-friendly foundation with a comfortable matte feel — particularly normal-to-oily and combination skin types. The buildable coverage makes it suitable for both everyday wear and event-level finishes. Dry skin types should prep the skin well with hydrating serum and moisturiser to keep the matte finish supple.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003ePrep the skin with moisturiser and let it absorb fully before applying makeup\u003c\/li\u003e\n  \u003cli\u003eShake the bottle, then dispense 1–2 drops onto the back of the hand\u003c\/li\u003e\n  \u003cli\u003eApply with a damp Beautyblender, flat foundation brush or fingertips, starting from the centre of the face and blending outwards\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually in areas that need it most rather than applying a thicker single layer\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of translucent powder along the T-zone for extended wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 32ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 145 — light with warm olive undertones\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft matte\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Medium (buildable)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkin type:\u003c\/strong\u003e All, especially normal to oily and combination\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eFragrance-free\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Fenty Beauty by Rihanna\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260714914140,"sku":"F306151","price":41.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Fenty-Beauty-Pro-Filt-r-Soft-Matte-Longwear-Founda-9_cb997630-3447-41fd-a56b-107602d7d0b8.jpg?v=1783880492","url":"https:\/\/vinceproject.com\/bg\/products\/fenty-beauty-pro-filtr-soft-matte-longwear-foundation-32ml-145","provider":"Vitrax ","version":"1.0","type":"link"}