{"product_id":"helena-rubinstein-powercell-anti-pollution-face-mask-100ml","title":"Helena Rubinstein Powercell Anti-Pollution Face Mask 100ml","description":"\u003cp\u003eHelena Rubinstein Powercell Anti-Pollution Face Mask 100ml is a luxury exfoliating mask-balm designed to draw out the dirt, dust and pollution residue that builds up on city skin during the week. The balm-to-cream texture combines mechanical exfoliation with the brand's signature native botanical cells, moringa extract and skin-restoring lipids to leave the skin visibly clearer, brighter and softer in a single 10-minute treatment.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Helena Rubinstein Powercell\u003c\/h2\u003e\n\u003cp\u003eHelena Rubinstein was one of the great pioneers of modern skincare, founding her first beauty salon in Melbourne in 1902 and her eponymous house in Paris in 1908. The brand still bears her name today, sitting within L'Oréal Luxe as one of the group's most premium skincare names. The Prodigy Powercell range is the brand's biotech-led skincare line, built around the use of plant native cells and dedicated to \"modern life\" concerns such as fatigue, pollution and stress damage.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Fennel Native Botanical Cells\u003c\/strong\u003e — biotech-derived plant cells designed to stimulate the skin's revitalisation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMoringa Extract\u003c\/strong\u003e — known for its ability to bind and lift pollutant particles away from the skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter (Karite)\u003c\/strong\u003e — emollient that nourishes and preserves the skin's natural moisture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHoney\u003c\/strong\u003e — humectant that draws and holds moisture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAquakeep and Glycerin\u003c\/strong\u003e — humectants that support the skin's natural hydrolipidic film.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — antioxidant that helps protect against free-radical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFrees the skin from accumulated urban pollution and dust\u003c\/li\u003e\n  \u003cli\u003eGently exfoliates dead skin cells for a smoother surface\u003c\/li\u003e\n  \u003cli\u003ePurifies the skin without stripping it of moisture\u003c\/li\u003e\n  \u003cli\u003eHydrates and nourishes for a soft, comfortable post-mask finish\u003c\/li\u003e\n  \u003cli\u003eBrightens dull, tired-looking city skin\u003c\/li\u003e\n  \u003cli\u003eVisible difference in clarity and radiance after a single use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest suited to anyone living or commuting in an urban environment, with skin that feels dull, congested or tired after a long week. Equally useful for dry skin types who find clay masks too stripping, as the balm-to-cream texture delivers exfoliation without the tightness. Suitable for use 1–2 times a week.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCleanse the face thoroughly and pat dry.\u003c\/li\u003e\n  \u003cli\u003eTake a 10p-coin-sized amount of mask onto the fingertips.\u003c\/li\u003e\n  \u003cli\u003eApply an even, thick layer across the face, avoiding the eye and mouth area.\u003c\/li\u003e\n  \u003cli\u003eLeave on for around 10 minutes.\u003c\/li\u003e\n  \u003cli\u003eWet the fingers and massage in light circular motions for 30 seconds to activate the gentle exfoliating particles.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water and pat dry.\u003c\/li\u003e\n  \u003cli\u003eFollow with serum and moisturiser. Use 1–2 times a week.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Exfoliating mask-balm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Helena Rubinstein\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Prodigy Powercell\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types, particularly dull or pollution-exposed skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e France\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260240204124,"sku":"T555235","price":97.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Helena-Rubinstein-Powercell-Anti-Pollution-Face-Ma-3.jpg?v=1783877060","url":"https:\/\/vinceproject.com\/bg\/products\/helena-rubinstein-powercell-anti-pollution-face-mask-100ml","provider":"Vitrax ","version":"1.0","type":"link"}