{"product_id":"intercosmo-colour-shine-white-hair-shampoo-300ml","title":"Intercosmo Colour Shine White Hair Shampoo 300ml","description":"\u003cp\u003eIntercosmo Colour Shine White Hair Shampoo 300ml is a violet-pigment toning shampoo designed for white, grey, blonde and highlighted hair. The advanced anti-yellow formula uses purple pigments to neutralise brassy, yellow tones — restoring a clean, cool, radiant finish to lighter hair.\u003c\/p\u003e\n\u003ch2\u003eAbout Intercosmo\u003c\/h2\u003e\n\u003cp\u003eIntercosmo is the Italian professional haircare brand, part of the wider Intercosmo professional family. The Color \u0026amp; Shine line focuses on colour-protecting and tone-correcting formulations for coloured and lightened hair, with the White Hair Shampoo sitting as one of the line's hero anti-yellow products.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet-pigment toning shampoo — neutralises brassy and yellow tones in white, grey and blonde hair.\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural greys, lightened blondes and highlighted hair.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing — washes without stripping essential moisture.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain the cool, radiant tone of lightened hair between salon visits.\u003c\/li\u003e\n  \u003cli\u003eDaily-use friendly when used as part of a colour-care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone with natural grey or white hair, or with bleached, blonde or highlighted hair, who wants to keep brassy tones at bay. Particularly useful between salon appointments and for those whose hair turns yellow with chlorinated water or hard tap water.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet the hair thoroughly in a warm shower.\u003c\/li\u003e\n  \u003cli\u003eDispense a generous amount of shampoo into the palms.\u003c\/li\u003e\n  \u003cli\u003eMassage onto the scalp and through the lengths, working into a rich lather.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 2-5 minutes for stronger toning — the longer it sits, the cooler the result. Rinse sooner if a gentler effect is preferred.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a colour-safe conditioner.\u003c\/li\u003e\n  \u003cli\u003eUse 1-2 times per week, or as needed, alternating with a regular shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Intercosmo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Color \u0026amp; Shine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e White Hair Shampoo (anti-yellow toning)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 300ml shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e White, grey, blonde, lightened, highlighted\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e 1-2 times per week as part of a colour-care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260692762972,"sku":"B156462","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Intercosmo-Colour-Shine-White-Hair-Shampoo-300ml-5.jpg?v=1783880293","url":"https:\/\/vinceproject.com\/bg\/products\/intercosmo-colour-shine-white-hair-shampoo-300ml","provider":"Vitrax ","version":"1.0","type":"link"}