{"product_id":"kvd-vegan-beauty-lock-it-liquid-foundation-30ml-65-medium","title":"KVD Vegan Beauty Lock-It Liquid Foundation 30ml - 65 Medium","description":"\u003cp\u003eKVD Vegan Beauty Lock-It Liquid Foundation 30ml in 65 Medium is a full-coverage, long-wearing liquid foundation from the celebrated American vegan beauty brand KVD. Designed for the ultimate flawless finish, the Lock-It formula delivers up to 24 hours of full-coverage wear with a soft matte, weightless finish — vegan, cruelty-free and made with KVD's signature high-pigment artistry.\u003c\/p\u003e\n\n\u003ch2\u003eAbout KVD Vegan Beauty\u003c\/h2\u003e\n\u003cp\u003eKVD Vegan Beauty (formerly Kat Von D Beauty) is the American luxury vegan-beauty brand originally founded in 2008 by tattoo artist Kat Von D. The brand has been committed to vegan and cruelty-free formulations since launch, with a signature high-pigment, artistry-led approach to colour cosmetics. Now operating under Kendo, the brand continues its commitment to high-performance vegan beauty without compromise.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFull coverage\u003c\/strong\u003e — designed to cover redness, discolouration, blemishes and uneven tone\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUp to 24-hour wear\u003c\/strong\u003e — built for long days, events, photography and weddings\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft matte finish\u003c\/strong\u003e — neither overly flat nor visibly shiny, with a beautifully even result\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeightless feel\u003c\/strong\u003e — full coverage that doesn't look or feel heavy on the skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan and cruelty-free\u003c\/strong\u003e — formulated to KVD's strict ethical beauty standards\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTransfer-resistant\u003c\/strong\u003e — stays put without smudging or migrating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e65 Medium is a mid-tone neutral shade in the Lock-It Liquid Foundation line — best suited to medium complexions with balanced warm-cool undertones. Match to the centre of the chest or jawline in natural daylight for the closest result.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eLock-It Liquid Foundation is ideal for those who want a high-pigment, full-coverage, long-wearing foundation with a soft matte finish. Particularly well-suited to those with normal to oily skin who want their foundation to perform through long days and special occasions, and to anyone committed to vegan, cruelty-free beauty.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003ePrep the skin with moisturiser and let it absorb fully before applying makeup\u003c\/li\u003e\n  \u003cli\u003eShake the bottle, then dispense 1–2 pumps onto the back of the hand\u003c\/li\u003e\n  \u003cli\u003eApply with a damp Beautyblender, a flat foundation brush or fingertips, starting from the centre of the face and blending outwards\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually in areas that need it most rather than applying a thicker single layer\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent powder along the T-zone for the most extended wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 65 Medium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Full\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft matte\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWear time:\u003c\/strong\u003e Up to 24 hours\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Vegan, cruelty-free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e KVD Vegan Beauty\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Lock-It\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260552024412,"sku":"J438981","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/KVD-Vegan-Beauty-Lock-It-Liquid-Foundation-30ml-3.jpg?v=1783879444","url":"https:\/\/vinceproject.com\/bg\/products\/kvd-vegan-beauty-lock-it-liquid-foundation-30ml-65-medium","provider":"Vitrax ","version":"1.0","type":"link"}