{"product_id":"loreal-serie-expert-blondifier-gloss-shampoo-300ml","title":"L'Oréal Serie Expert Blondifier Gloss Shampoo 300ml","description":"\u003cp\u003eL'Oréal Serie Expert Blondifier Gloss Shampoo 300ml is a professional-grade illuminating shampoo formulated for blonde, highlighted and lightened hair. The formula gently cleanses while enhancing multidimensional shine, smoothing the cuticle and emphasising the vibrancy of blonde tones — built around antioxidant-rich acai polyphenols that nourish damaged hair.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the professional haircare arm of L'Oréal, supplying salons globally with hair colour and care products. Serie Expert is the brand's flagship professional haircare range, with the Blondifier line dedicated specifically to blonde and highlighted hair care.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIlluminates blonde hair\u003c\/strong\u003e — enhances multidimensional shine and tone\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle cleansing\u003c\/strong\u003e — protects blonde hair without stripping\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAcai polyphenols\u003c\/strong\u003e — antioxidants that defend against environmental damage\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCeramides and Pro-Vitamin B5\u003c\/strong\u003e — strengthen the hair structure\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmoother, silkier finish\u003c\/strong\u003e — leaves hair softer and more polished\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor natural and coloured blondes\u003c\/strong\u003e — including highlights and balayage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBlondifier Gloss Shampoo suits anyone with blonde, lightened, highlighted or balayage hair — particularly those who want to enhance shine and lustre rather than tone (this is not a purple\/no-yellow toning shampoo). Use as part of a regular shine-focused routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n  \u003cli\u003eDispense a coin-sized amount and massage into the scalp\u003c\/li\u003e\n  \u003cli\u003eWork the lather through the hair from roots to tips\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; follow with Blondifier Gloss Conditioner for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Illuminating shampoo for blonde hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Blonde, highlighted, balayage\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e Acai polyphenols, ceramides, Pro-Vitamin B5, vitamin E\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Serie Expert Blondifier\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260017086812,"sku":"M620651","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/L-Oreal-Serie-Expert-Blondifier-Gloss-Shampoo-300m-7.jpg?v=1783875399","url":"https:\/\/vinceproject.com\/bg\/products\/loreal-serie-expert-blondifier-gloss-shampoo-300ml","provider":"Vitrax ","version":"1.0","type":"link"}