{"product_id":"max-factor-colour-elixir-soft-matte-lipstick-4ml-35-faded-red","title":"Max Factor Colour Elixir Soft Matte Lipstick 4ml - 35 Faded Red","description":"\u003cp\u003eMax Factor Colour Elixir Soft Matte Lipstick 4ml in 35 Faded Red is a long-wearing soft-matte lipstick that delivers rich, sophisticated colour with a velvety finish. The formula balances pigment intensity with skin-loving moisture for lips that look polished and confident — a wearable, modern matte that doesn't compromise on comfort.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word \"make-up\" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Soft Matte variation offering a modern, comfortable matte finish.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft matte finish\u003c\/strong\u003e — velvety, sophisticated matte that's not flat or chalky\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRich pigment payoff\u003c\/strong\u003e — full coverage in a single swipe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable, non-drying formula\u003c\/strong\u003e — moisturising-feel for all-day wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-wearing\u003c\/strong\u003e — colour stays put through meals, conversation and daily wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIconic Max Factor packaging\u003c\/strong\u003e — slim, elegant bullet ideal for handbags\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAccessible everyday luxury\u003c\/strong\u003e — premium feel at a high-street price\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade — 35 Faded Red\u003c\/h2\u003e\n\u003cp\u003eFaded Red is a sophisticated muted-red shade — a slightly dusty, vintage-coded interpretation of the classic red lip. The flattering tone suits a wide range of skin tones and works for both daytime and evening wear, bringing instant elegance to any makeup look without the high-impact statement of a true bright red.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis lipstick is for anyone who loves the polish of a red lip but wants something a touch softer and more wearable than a bright statement red — particularly fans of vintage-inspired aesthetics and muted, earthy lip colours. The comfortable matte formula makes it an everyday-elegant staple in any lipstick wardrobe.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eExfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm\u003c\/li\u003e\n  \u003cli\u003eBlot off any excess balm before applying lipstick\u003c\/li\u003e\n  \u003cli\u003eOutline the lips with a matching lip liner for added definition and longer wear\u003c\/li\u003e\n  \u003cli\u003eApply directly from the bullet, starting from the centre and working outwards\u003c\/li\u003e\n  \u003cli\u003eBlot with tissue and apply a second coat for maximum intensity\u003c\/li\u003e\n  \u003cli\u003eTouch up through the day as desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 4ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 35 Faded Red (muted vintage red)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Soft matte lipstick\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Velvety soft matte\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Full\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWear:\u003c\/strong\u003e Long-wearing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Max Factor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Colour Elixir Soft Matte\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260703707484,"sku":"D696987","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Max-Factor-Colour-Elixir-Soft-Matte-Lipstick-4ml-6.jpg?v=1783880397","url":"https:\/\/vinceproject.com\/bg\/products\/max-factor-colour-elixir-soft-matte-lipstick-4ml-35-faded-red","provider":"Vitrax ","version":"1.0","type":"link"}