{"product_id":"noughty-wave-hello-curl-defining-shampoo-250ml","title":"Noughty Wave Hello Curl Defining Shampoo 250ml","description":"\u003cp\u003eNoughty Wave Hello Curl Defining Shampoo 250ml is a vegan, sulphate-free shampoo specifically formulated for wavy, curly and coily hair. The 97% naturally derived formula gently cleanses without stripping, helping to define curls, control frizz and boost natural texture — leaving hair softer, shinier and more visibly bouncy from the first use.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noughty\u003c\/h2\u003e\n\u003cp\u003eNoughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Wave Hello is the line's curl-care range, dedicated to defining and nourishing wavy and curly hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDefines waves and curls without crunchiness\u003c\/li\u003e\n  \u003cli\u003eHelps reduce frizz and improves curl pattern\u003c\/li\u003e\n  \u003cli\u003eCleanses gently without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eAdds shine and softness\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, silicone-free, paraben-free and phthalate-free\u003c\/li\u003e\n  \u003cli\u003eCertified vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlant-derived gentle surfactants\u003c\/strong\u003e — cleanse without sulphates or harsh detergents\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBotanical conditioning extracts\u003c\/strong\u003e — soften the hair and define curl pattern\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNaturally derived moisturisers\u003c\/strong\u003e — help smooth the cuticle and tame frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for wavy, curly or coily hair that needs gentle cleansing and curl definition. Suitable for daily or alternate-day use depending on hair type, and pairs naturally with the matching Wave Hello Curl Defining Conditioner for a complete curl-care routine. Particularly suited to anyone trying to embrace their natural texture or transition away from heat-styled, sulphate-cleansed hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly in a warm shower.\u003c\/li\u003e\n  \u003cli\u003eDispense a small amount into the palm and work into the scalp and roots.\u003c\/li\u003e\n  \u003cli\u003eMassage to a light lather and let the foam rinse down through the lengths — avoid scrubbing the curls aggressively.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching Wave Hello Conditioner for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Sulphate-free shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noughty\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Wave Hello (Curl Defining)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan:\u003c\/strong\u003e Yes — Vegan Society certified\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260125581660,"sku":"D256799","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Noughty-Wave-Hello-Curl-Defining-Shampoo-250ml-7.jpg?v=1783876207","url":"https:\/\/vinceproject.com\/bg\/products\/noughty-wave-hello-curl-defining-shampoo-250ml","provider":"Vitrax ","version":"1.0","type":"link"}