{"product_id":"revlon-revlonissimo-colorsmetique-colour-excel-70ml-7-31-medium-golden-ash-blonde","title":"Revlon Revlonissimo Colorsmetique Colour Excel 70ml - 7.31 Medium Golden Ash Blonde","description":"\u003cp\u003eRevlon Revlonissimo Colorsmetique Color Excel 70ml in shade 7.31 Medium Golden Ash Blonde is an ammonia-free, demi-permanent tone-on-tone hair colour. A medium blonde base with combined gold and ash reflects — designed to deliver a natural, balanced golden-ash blonde finish without lifting natural hair colour.\u003c\/p\u003e\n\u003ch2\u003eAbout Revlon Professional\u003c\/h2\u003e\n\u003cp\u003eRevlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. Color Excel sits within the Revlonissimo line as the brand's ammonia-free tone-on-tone family — focused on enriching, glossing and refreshing colour with built-in care.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free, tone-on-tone demi-permanent hair colour — gentler than a permanent.\u003c\/li\u003e\n  \u003cli\u003eAdds depth, shine and tonal richness without lifting natural hair colour.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting result that fades softly without obvious roots.\u003c\/li\u003e\n  \u003cli\u003eShade 7.31 is a Medium Golden Ash Blonde — the \"7\" denotes medium blonde, with a \"3\" gold reflect and a \"1\" ash undertone for a balanced finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone with light to medium blonde hair wanting to refresh, gloss or enrich their base with a natural-looking, balanced golden-ash dimension. Useful between permanent salon appointments to keep the tone fresh.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAlways carry out a patch test 48 hours before colouring.\u003c\/li\u003e\n  \u003cli\u003eMix one part Color Excel 7.31 with two parts of the matching Revlon Color Excel activator.\u003c\/li\u003e\n  \u003cli\u003eApply with a tint brush to towel-dried hair, working through in sections.\u003c\/li\u003e\n  \u003cli\u003eProcess for the development time recommended by the brand — typically 20 minutes.\u003c\/li\u003e\n  \u003cli\u003eEmulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Revlon Professional\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Revlonissimo Colorsmetique Color Excel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7.31 Medium Golden Ash Blonde\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 70ml demi-permanent colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Yes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Professional \/ experienced home use, mix with activator\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260158316892,"sku":"F533951","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Revlon-Revlonissimo-Colorsmetique-Colour-Excel-70m-0.jpg?v=1783876358","url":"https:\/\/vinceproject.com\/bg\/products\/revlon-revlonissimo-colorsmetique-colour-excel-70ml-7-31-medium-golden-ash-blonde","provider":"Vitrax ","version":"1.0","type":"link"}