{"product_id":"shiseido-ginza-eau-de-parfum-30ml-spray","title":"Shiseido Ginza Eau de Parfum 30ml Spray","description":"\u003cp\u003eShiseido Ginza Eau de Parfum 30ml is a contemporary floral-fruity composition for women, created by perfumers Karine Dubreuil-Sereni and Maïa Lernout for the iconic Japanese house and launched in 2021. Named after Tokyo's vibrant Ginza district — the city's chic, after-dark heart — the fragrance captures the energy and sophistication of modern Tokyo through pomegranate, white florals and Japanese hinoki wood.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Shiseido\u003c\/h2\u003e\n\u003cp\u003eShiseido is a Japanese beauty house founded in 1872 in Tokyo, originally as a Western-style pharmacy and now one of the oldest and most respected cosmetics companies in the world. The brand is celebrated for combining Japanese aesthetic precision with cutting-edge skincare and fragrance research. Ginza marks Shiseido's return to the fine-fragrance category as a designer-niche signature, with the Ginza district giving the line its name and identity.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Pomegranate, Pink Pepper\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Orchid, Freesia, Magnolia, Jasmine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Patchouli, Hinoki (Japanese Cypress), Sandalwood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOlfactory family:\u003c\/strong\u003e Floral Fruity \/ Floral Woody  |  \u003cstrong\u003eLaunched:\u003c\/strong\u003e 2021  |  \u003cstrong\u003ePerfumers:\u003c\/strong\u003e Karine Dubreuil-Sereni, Maïa Lernout\u003c\/p\u003e\n\n\u003ch2\u003eThe story behind Ginza\u003c\/h2\u003e\n\u003cp\u003eGinza is one of the most iconic streets in Tokyo — a luminous, after-dark thoroughfare lined with luxury boutiques, theatres and restaurants. The fragrance is built around the duality of the district: the sparkling, sweet-tart pomegranate and pink pepper opening capture its energy, the white-floral heart its elegance, and the distinctive hinoki — a Japanese cypress traditionally used in temple and bath construction — adds a uniquely Japanese, slightly meditative woody depth to the drydown. The bottle, with its sharply geometric profile and red lacquer accents, references Ginza's modern architecture.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eGinza suits women who like sophisticated floral-fruity compositions with a contemporary, slightly unconventional twist — those who enjoy Jo Malone, Diptyque or Maison Margiela Replica but want something with a more pronounced Japanese sensibility. It performs across seasons, with particular flattery in spring and autumn, and is suited equally to confident daytime wear and to evenings out. The 30ml size is ideal as a starter bottle or for handbag carry.\u003c\/p\u003e\n\n\u003ch2\u003eHow to wear it\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, moisturised skin — moisturised skin holds floral fragrances longer.\u003c\/li\u003e\n  \u003cli\u003eMist onto pulse points: wrists, neck, behind the ears, inner elbows.\u003c\/li\u003e\n  \u003cli\u003eFor extra projection, add a light spray onto the hair or a scarf.\u003c\/li\u003e\n  \u003cli\u003eAvoid rubbing the wrists together; it bruises the delicate pomegranate-pepper opening.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Shiseido\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 2021\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfumers:\u003c\/strong\u003e Karine Dubreuil-Sereni, Maïa Lernout\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260209729884,"sku":"L003978","price":51.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Shiseido-Ginza-Eau-de-Parfum-30ml-Spray-5.jpg?v=1783876802","url":"https:\/\/vinceproject.com\/bg\/products\/shiseido-ginza-eau-de-parfum-30ml-spray","provider":"Vitrax ","version":"1.0","type":"link"}