{"product_id":"the-history-of-whoo-gongjinhyang-mi-luxury-lipstick-3-5g-35-brown","title":"The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g - 35 Brown","description":"\u003cp\u003eThe History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g in shade 35 Brown is a Korean luxury lipstick that combines high-pigment colour with the brand's signature anti-ageing skincare actives. The shade is a warm, sophisticated brown — flattering against medium-to-deep skin tones and equally wearable on lighter complexions as a \"your lips but better\" neutral. The formula glides on with a luminous, semi-satin sheen that hydrates lips throughout wear.\u003c\/p\u003e\n\n\u003ch2\u003eAbout The History of Whoo\u003c\/h2\u003e\n\u003cp\u003eThe History of Whoo is a Korean luxury skincare and cosmetics brand launched in 2003 by LG H\u0026amp;H, drawing on traditional court-medicine principles once reserved for the Joseon royal family. Each formulation centres on Gongjinhyang — a four-ingredient herbal complex historically used in Eastern medicine — paired with modern actives for visible skin benefits. The Mi line extends this philosophy into colour cosmetics with skincare-grade ingredients.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkincare-infused formula\u003c\/strong\u003e — enriched with gold, panax ginseng root extract and licorice root extract for nourishing wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLuminous semi-satin finish\u003c\/strong\u003e — neither flat-matte nor heavily glossy; the lips look defined and naturally radiant\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-pigment payoff\u003c\/strong\u003e — delivers full colour in a single sweep, with even, streak-free application\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrating wear\u003c\/strong\u003e — cimicifuga racemosa root extract moisturises lips, leaving them comfortable rather than dry\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLuxury packaging\u003c\/strong\u003e — gold-detailed lacquered case inspired by Korean royal aesthetics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e35 Brown is a deep, warm brown with a hint of red undertone — sophisticated rather than overly cool or chocolate. It reads as a polished MLBB on deeper skin tones and as a moody autumn neutral on fair-to-medium complexions.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis lipstick suits anyone drawn to Korean luxury beauty and skincare-meets-makeup formulas. Ideal for those who want a richer colour with a comfortable, hydrating feel — particularly in autumn and winter, when matte lipsticks can read dry. Layer it as a polished daily wear or use as a base under gloss.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eSmooth lips with a balm and blot off any excess\u003c\/li\u003e\n  \u003cli\u003eOutline lips with a complementary brown or neutral pencil for definition\u003c\/li\u003e\n  \u003cli\u003eApply directly from the bullet, starting at the centre of the lips and working outwards\u003c\/li\u003e\n  \u003cli\u003ePress lips together to distribute; reapply for richer pigment, or blot for a sheer wash\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 3.5g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 35 Brown\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous semi-satin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Full, single-swipe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e The History of Whoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Gongjinhyang Mi Luxury\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260008927580,"sku":"D796989","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/The-History-of-Whoo-Gongjinhyang-Mi-Luxury-Lipstic-1.jpg?v=1783875328","url":"https:\/\/vinceproject.com\/bg\/products\/the-history-of-whoo-gongjinhyang-mi-luxury-lipstick-3-5g-35-brown","provider":"Vitrax ","version":"1.0","type":"link"}