{"product_id":"wella-eimi-texture-touch-reworkable-matte-clay-75ml","title":"Wella Eimi Texture Touch Reworkable Matte Clay 75ml","description":"\u003cp\u003eWella Eimi Texture Touch Reworkable Matte Clay 75ml is a flexible, matte-finish styling clay from Wella Professionals' EIMI line. The lightweight formula provides medium hold, lasting texture and a natural matte finish — ideal for tousled, lived-in styles, textured crops and undone modern looks. The clay is fully reworkable through the day and washes out easily.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Wella Professionals EIMI\u003c\/h2\u003e\n\u003cp\u003eWella is a German haircare brand founded in 1880, recognised internationally as one of the largest professional hair-colour and -care houses. The Wella Professionals EIMI styling line is a salon-only range built around classic and modern styling techniques, with each product engineered for a specific look. Texture Touch is the line's reworkable matte-clay pillar.\u003c\/p\u003e\n\n\u003ch2\u003eHold and finish\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium — buildable, restylable through the day\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Matte \/ natural\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Adds visible movement and definition without stiffness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReworkability:\u003c\/strong\u003e Fully reworkable — combs back through the hair without flaking\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWash-out:\u003c\/strong\u003e Easy to remove with shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides flexible medium hold\u003c\/li\u003e\n  \u003cli\u003eAdds visible texture and shape\u003c\/li\u003e\n  \u003cli\u003eMatte finish for a modern, lived-in look\u003c\/li\u003e\n  \u003cli\u003eReworkable — restyle throughout the day\u003c\/li\u003e\n  \u003cli\u003eLightweight formula doesn't weigh hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for men and women with short to medium hair who want a flexible, matte styling clay for textured looks — particularly side parts, undone quiffs, textured crops and tousled styles. Suitable for fine, medium and thick hair types, and equally good for daily wear and dressed-up styling.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTowel-dry hair until just damp, or apply to fully dry hair for stronger texture.\u003c\/li\u003e\n  \u003cli\u003eScoop a small amount (around the size of a 5p coin) and warm between the palms.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through the hair, working from mid-lengths out for definition.\u003c\/li\u003e\n  \u003cli\u003eShape with fingers or a comb. Add a small extra amount to refine specific sections.\u003c\/li\u003e\n  \u003cli\u003eRestyle through the day as needed — the formula stays workable.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 75ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Matte \/ natural\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e EIMI Texture Touch\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260175552860,"sku":"I510744","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Wella-Eimi-Texture-Touch-Reworkable-Matte-Clay-75m-6.jpg?v=1783876496","url":"https:\/\/vinceproject.com\/bg\/products\/wella-eimi-texture-touch-reworkable-matte-clay-75ml","provider":"Vitrax ","version":"1.0","type":"link"}