{"product_id":"aveda-be-curly-co-wash-shampoo-250ml","title":"Aveda Be Curly Co-Wash Shampoo 250ml","description":"\u003cp\u003eAveda Be Curly Co-Wash Shampoo 250ml is a gentle, sulfate-free co-wash designed to cleanse curly, coily and wavy hair without stripping its natural moisture. The hybrid shampoo-conditioner gently removes build-up while delivering instant hydration and definition — making it the perfect mid-week refresher between traditional wash days.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Aveda\u003c\/h2\u003e\n\u003cp\u003eAveda is the American-born plant-led haircare and beauty brand founded by Horst Rechelbacher in 1978, now part of The Estée Lauder Companies. Built around aromatherapy-inspired, naturally derived formulations and a strong commitment to sustainability, Aveda has long been a salon favourite for its botanical, results-led haircare. The Be Curly line is its dedicated collection for curly, coily and wavy hair textures.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSulfate-free, silicone-free\u003c\/strong\u003e — cleanses without stripping the hair's natural moisture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBoosts hydration\u003c\/strong\u003e — instantly increases hydration for soft, supple curls\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReduces frizz\u003c\/strong\u003e — calms the cuticle for smoother, more defined waves and curls\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds shine\u003c\/strong\u003e — leaves the hair glossy and well-conditioned\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRemoves build-up\u003c\/strong\u003e — gentle enough for frequent use between deeper cleanses\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNaturally derived signature scent\u003c\/strong\u003e — Aveda's iconic aromatherapy-inspired aroma\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis co-wash is for anyone with wavy, curly or coily hair who wants a gentler way to refresh and cleanse between traditional shampoo days — particularly those whose curls are easily dehydrated or weighed down by shampoos and styling products. The plant-led formula also appeals to anyone seeking naturally derived, cleaner haircare without compromising on performance.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n  \u003cli\u003eDispense a generous amount into the palms and apply to the scalp and roots\u003c\/li\u003e\n  \u003cli\u003eMassage gently in circular motions for 30–60 seconds; smooth through the lengths\u003c\/li\u003e\n  \u003cli\u003eAdd a little water as you go for extra slip and gentler detangling\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly until water runs clear\u003c\/li\u003e\n  \u003cli\u003eFollow with a curl-friendly conditioner or styler as desired\u003c\/li\u003e\n  \u003cli\u003eUse as a between-wash cleanse or as a regular cleanser for fine curls\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Cleansing conditioner \/ co-wash\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e Hydrolysed pea and vegetable proteins, kokum seed butter, babassu and baobab seed oils, aloe vera\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Wavy, curly, coily\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Sulfates, silicones\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFrequency:\u003c\/strong\u003e As often as needed between shampoos\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Be Curly\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260360167772,"sku":"B457278","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Aveda-Be-Curly-Co-Wash-Shampoo-250ml-4.jpg?v=1783878020","url":"https:\/\/vinceproject.com\/de\/products\/aveda-be-curly-co-wash-shampoo-250ml","provider":"Vitrax ","version":"1.0","type":"link"}