{"product_id":"fudge-damage-rewind-reconstructing-shampoo-250ml","title":"Fudge Damage Rewind Reconstructing Shampoo 250ml","description":"\u003cp\u003eFudge Professional Damage Rewind Reconstructing Shampoo 250ml is a salon-strength bond-care shampoo for hair stressed by colour, lightening, heat styling and environmental damage. Built around the brand's Opti-PLEX™ technology with conditioning agents and a sulphate-light cleansing base, it gently cleanses while helping to reinforce the hair's internal structure for stronger, smoother results.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Fudge Professional\u003c\/h2\u003e\n\u003cp\u003eFudge Professional is a British hair brand founded in 1995 in Soho, London, with a strong reputation in the salon trade for bold styling products and accessibly priced colour-care. The Damage Rewind range is the brand's bond-care line, designed to sit alongside the Clean Blonde range and to be used at home or in salon as a maintenance routine for chemically processed and damaged hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOpti-PLEX™ technology:\u003c\/strong\u003e Designed to penetrate the hair shaft and help reconstruct bonds compromised by colour, heat or styling.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmoother cuticle finish:\u003c\/strong\u003e Helps reduce frizz and improve manageability with continued use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning glycerin and silicones:\u003c\/strong\u003e Leave hair feeling soft and hydrated rather than stripped after washing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalon-style fragrance:\u003c\/strong\u003e Subtle, fresh scent that lingers lightly after rinsing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for daily use:\u003c\/strong\u003e Designed to be gentle enough for repeated washing on damaged or processed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis shampoo suits anyone with chemically processed, lightened, balayage, highlighted or heat-styled hair who wants to maintain strength and condition between salon visits. It is a particularly useful choice for those new to bond-care routines, and pairs naturally with the matching Damage Rewind Conditioner and the brand's Clean Blonde violet-toning range.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eDispense a small amount of shampoo into the palm — start with one or two pumps for shorter hair, more for longer or thicker hair.\u003c\/li\u003e\n  \u003cli\u003eMassage into the scalp first using gentle circular motions, then work the lather down through the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n  \u003cli\u003eRepeat if hair was particularly oily or heavily styled.\u003c\/li\u003e\n  \u003cli\u003eFollow with Fudge Damage Rewind Conditioner for the full bond-care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Bond-care shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Fudge Professional\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Damage Rewind\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":57176750162268,"sku":"D206700","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Fudge-Damage-Rewind-Reconstructing-Shampoo-250ml-4.jpg?v=1774498616","url":"https:\/\/vinceproject.com\/de\/products\/fudge-damage-rewind-reconstructing-shampoo-250ml","provider":"Vitrax ","version":"1.0","type":"link"}