{"product_id":"loreal-professionnel-serie-expert-silver-magnesium-shampoo-300ml","title":"L'Oréal Professionnel Série Expert Silver Magnesium Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Silver Magnesium Shampoo 300ml is the cult-favourite purple toning shampoo from L'Oréal Professionnel's Serie Expert range. Designed to neutralise unwanted yellow and brassy tones in blonde, grey, white and silver hair, the deep violet pigments leave the hair looking cooler, brighter and salon-fresh between colour appointments.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the salon-haircare line from L'Oréal, the world's largest beauty group. Trusted by professional hairdressers worldwide, the Serie Expert range offers science-led formulas designed to target specific hair concerns — and Silver Magnesium is its hero purple shampoo for blonde, grey and silver hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor:\u003c\/strong\u003e blonde, grey, white and silver hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAction:\u003c\/strong\u003e neutralises yellow and brassy tones\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHero ingredient:\u003c\/strong\u003e deep violet pigments and magnesium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eResult:\u003c\/strong\u003e cooler, brighter, more vibrant hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 300ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for those with blonde, grey, white or silver hair who want salon-style cool tones — and a great regular shampoo for fans of L'Oréal Professionnel's salon-grade haircare.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount and massage into a rich purple lather.\u003c\/li\u003e\n  \u003cli\u003eLeave for 3–5 minutes for stronger toning.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a moisturising conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Toning shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Blonde, grey, white, silver\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Serie Expert Silver Magnesium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAction:\u003c\/strong\u003e Neutralises yellow tones\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":57176982389084,"sku":"I232144","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/L-Oreal-Professionnel-Serie-Expert-Silver-Magnesiu-2.jpg?v=1774499035","url":"https:\/\/vinceproject.com\/de\/products\/loreal-professionnel-serie-expert-silver-magnesium-shampoo-300ml","provider":"Vitrax ","version":"1.0","type":"link"}