{"product_id":"maison-francis-kurkdjian-724-eau-de-parfum-70ml-spray","title":"Maison Francis Kurkdjian 724 Eau de Parfum 70ml Spray","description":"\u003cp\u003eMaison Francis Kurkdjian 724 Eau de Parfum 70ml is the brand's 2022 ode to the energy of always-on global cities — composed by Francis Kurkdjian himself. The composition is a clean, slightly soapy white-floral with an unmistakable modern elegance: Calabrian bergamot and aldehydes open the fragrance with a luminous, slightly metallic lift; Egyptian jasmine, sweet pea and mock orange carry a soft floral heart; and a base of sandalwood and white musk leaves a quietly polished trail.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Maison Francis Kurkdjian\u003c\/h2\u003e\n\u003cp\u003eMaison Francis Kurkdjian was founded in Paris in 2009 by master perfumer Francis Kurkdjian — the nose behind classics including Jean Paul Gaultier Le Mâle and Narciso Rodriguez For Her — together with Marc Chaya. Now part of LVMH, the house is one of the most respected modern niche perfumeries, recognised for the precision and architectural clarity of its compositions. Baccarat Rouge 540 is its most-recognised fragrance, with 724 a more recent contemporary signature.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Calabrian Bergamot, Aldehydes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Egyptian Jasmine, Sweet Pea, Mock Orange\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Sandalwood, White Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOlfactory family:\u003c\/strong\u003e Floral Musk  |  \u003cstrong\u003eLaunched:\u003c\/strong\u003e 2022  |  \u003cstrong\u003ePerfumer:\u003c\/strong\u003e Francis Kurkdjian  |  \u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/p\u003e\n\n\u003ch2\u003eThe story behind 724\u003c\/h2\u003e\n\u003cp\u003e724 — the abbreviation for \"7 days a week, 24 hours a day\" — was conceived around the energy of always-active cities like Paris, New York and Tokyo. The composition's clean, slightly soapy character is meant to feel like the moment of stepping out of an air-conditioned hotel into a sunlit metropolitan street: clean linen, fresh air, and a soft floral memory. The minimalist flacon takes a textured graphic-grid finish that nods to urban architecture.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003e724 is genuinely unisex and suits anyone drawn to clean, contemporary white-floral musks with a polished, slightly architectural register — wearers of fragrances like Glossier You, Le Labo Rose 31, or Frédéric Malle Iris Poudre, who appreciate refined niche perfumery. Best year-round; particularly good as a daily signature, office and warm-weather wear.\u003c\/p\u003e\n\n\u003ch2\u003eHow to wear it\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eSpray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.\u003c\/li\u003e\n  \u003cli\u003eTwo to three sprays for daytime; build up gently for longer evening wear.\u003c\/li\u003e\n  \u003cli\u003eApply over an unscented body lotion to extend longevity, particularly on dry skin.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 70ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Maison Francis Kurkdjian\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 2022\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfumer:\u003c\/strong\u003e Francis Kurkdjian\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e France\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260334412124,"sku":"Z407429","price":221.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Maison-Francis-Kurkdjian-724-Eau-de-Parfum-70ml-Sp-5.jpg?v=1783877817","url":"https:\/\/vinceproject.com\/de\/products\/maison-francis-kurkdjian-724-eau-de-parfum-70ml-spray","provider":"Vitrax ","version":"1.0","type":"link"}