{"product_id":"max-factor-colour-elixir-soft-matte-lipstick-4ml-40-soft-berry","title":"Max Factor Colour Elixir Soft Matte Lipstick 4ml - 40 Soft Berry","description":"\u003cp\u003eMax Factor Colour Elixir Soft Matte Lipstick 4ml in 40 Soft Berry is a long-wearing soft-matte lipstick that delivers rich, comfortable colour with a velvety finish. The formula balances pigment intensity with skin-loving moisture for lips that look sophisticated, polished and never dried out — a contemporary matte that doesn't compromise on comfort.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word \"make-up\" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Soft Matte variation offering a modern, comfortable matte finish.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft matte finish\u003c\/strong\u003e — velvety, sophisticated matte that's not flat or chalky\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRich pigment payoff\u003c\/strong\u003e — full coverage in a single swipe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfortable, non-drying formula\u003c\/strong\u003e — moisturising-feel for all-day wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-wearing\u003c\/strong\u003e — colour stays put through meals, conversation and daily wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIconic Max Factor packaging\u003c\/strong\u003e — slim, elegant bullet ideal for handbags\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAccessible everyday luxury\u003c\/strong\u003e — premium feel at a high-street price\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade — 40 Soft Berry\u003c\/h2\u003e\n\u003cp\u003eSoft Berry is a flattering muted berry-pink shade — a versatile cool-leaning tone that suits a wide range of skin tones and works equally well for office wear, weekends and evenings out. Berry shades are particularly flattering in autumn and winter, but Soft Berry's muted character keeps it wearable year-round.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis lipstick is for anyone who loves a sophisticated matte lip but wants comfort rather than dryness. The everyday-wearable shade and accessible price point make it an excellent staple lipstick for makeup beginners, busy women looking for a reliable matte option, and anyone building a versatile lipstick wardrobe.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eExfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm\u003c\/li\u003e\n  \u003cli\u003eBlot off any excess balm before applying lipstick\u003c\/li\u003e\n  \u003cli\u003eOutline the lips with a matching lip liner for added definition and longer wear\u003c\/li\u003e\n  \u003cli\u003eApply directly from the bullet, starting from the centre and working outwards\u003c\/li\u003e\n  \u003cli\u003eBlot with tissue and apply a second coat for maximum intensity\u003c\/li\u003e\n  \u003cli\u003eTouch up through the day as desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 4ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 40 Soft Berry\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Soft matte lipstick\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Velvety soft matte\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Full\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWear:\u003c\/strong\u003e Long-wearing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Max Factor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Colour Elixir Soft Matte\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260058997084,"sku":"B906363","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Max-Factor-Colour-Elixir-Soft-Matte-Lipstick-4ml-2.jpg?v=1783875673","url":"https:\/\/vinceproject.com\/de\/products\/max-factor-colour-elixir-soft-matte-lipstick-4ml-40-soft-berry","provider":"Vitrax ","version":"1.0","type":"link"}