{"product_id":"max-factor-false-lash-effect-epic-mascara-13-1ml-black","title":"Max Factor False Lash Effect Epic Mascara 13.1ml - Black","description":"\u003cp\u003eMax Factor False Lash Effect Epic Mascara 13.1ml in Black is the brand's volumising and lengthening mascara designed to give the appearance of false lashes without the application time. A bespoke fanned brush sweeps lashes from root to tip, capturing even the tiny inner-corner lashes, while a precise Zoom-Action tip lifts and defines individual lashes for a high-impact fanned look.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor was founded by Polish-born American makeup artist Max Factor Sr. in 1909, originally creating bespoke makeup for the Hollywood film industry — and giving the world the word \"make-up\". The brand became synonymous with cinematic glamour through the twentieth century. The False Lash Effect franchise is one of Max Factor's flagship mascara lines, with Epic being its largest-brush, most-volumising chapter.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e\"False lash\" finish:\u003c\/strong\u003e Fanned, full-volume effect designed to mimic the look of false lashes without application.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSweeping bristle body:\u003c\/strong\u003e Four bristle lengths capture every lash from root to tip — including short and difficult-to-reach lashes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eZoom-Action tip:\u003c\/strong\u003e Reaches inner-corner and lower lashes for full-eye definition.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuildable formula:\u003c\/strong\u003e Apply one coat for natural definition or build for high-impact volume.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIntense black colour:\u003c\/strong\u003e True jet-black pigment for dramatic contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis mascara suits anyone wanting fanned, volumised lashes without applying falsies — particularly for evening looks, photography, weddings and special occasions. Suitable for all lash types, especially welcome for those with short, sparse or hard-to-reach lashes thanks to the specially designed brush shape.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCurl the lashes with an eyelash curler if desired before applying.\u003c\/li\u003e\n  \u003cli\u003ePlace the brush at the base of the lashes and wiggle gently as you pull through to the tips.\u003c\/li\u003e\n  \u003cli\u003eApply a second coat while the first is still wet for added volume.\u003c\/li\u003e\n  \u003cli\u003eUse the Zoom-Action tip vertically to coat inner-corner and lower lashes.\u003c\/li\u003e\n  \u003cli\u003eRemove with a gentle eye-makeup remover at the end of the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eSize: 13.1ml. Replace 6 months after first opening to maintain hygiene.\u003c\/p\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260259570012,"sku":"C681774","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Max-Factor-False-Lash-Effect-Epic-Mascara-13-1ml-B-3.jpg?v=1783877186","url":"https:\/\/vinceproject.com\/de\/products\/max-factor-false-lash-effect-epic-mascara-13-1ml-black","provider":"Vitrax ","version":"1.0","type":"link"}