{"product_id":"milk_shake-conditioning-direct-colour-100ml-golden-blond","title":"Milk_shake Conditioning Direct Colour 100ml - Golden Blond","description":"\u003cp\u003eMilk_shake Conditioning Direct Colour 100ml in Golden Blond is an ammonia-free, peroxide-free direct colour from the Italian haircare brand. A gentle, conditioning semi-permanent dye built around argan oil, shea butter and milk proteins — designed to deposit a warm, golden-blonde tone while nourishing the hair.\u003c\/p\u003e\n\u003ch2\u003eAbout Milk_shake\u003c\/h2\u003e\n\u003cp\u003eMilk_shake is the Italian professional haircare brand from Z.One Concept, founded in 1985 and best known for its milk-protein-led haircare. The Conditioning Direct Colour line offers a softer alternative to traditional hair dye, focused on toning and refreshing existing colour with built-in conditioning.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free, peroxide-free direct colour — ideal for refreshing or toning existing hair colour.\u003c\/li\u003e\n  \u003cli\u003eConditioning formula — supports the lengths during colour deposit.\u003c\/li\u003e\n  \u003cli\u003eArgan oil and shea butter for nourishment and shine.\u003c\/li\u003e\n  \u003cli\u003eMilk proteins replenish and protect the hair structure.\u003c\/li\u003e\n  \u003cli\u003eAdjustable intensity by leave-on time — shorter for a soft refresh, longer for a more pronounced result.\u003c\/li\u003e\n  \u003cli\u003eSuitable for use after shampooing, no developer required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan oil (Argania spinosa kernel oil):\u003c\/strong\u003e rich, nourishing oil for shine and softness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea butter (Butyrospermum parkii):\u003c\/strong\u003e conditioning plant butter for the lengths.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed milk protein:\u003c\/strong\u003e the brand's signature ingredient — supports softness and condition.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSunflower extract (Integrity 41):\u003c\/strong\u003e antioxidant polyphenol-rich plant extract.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone with light or pre-lightened blonde hair who wants to refresh, tone or warm-up the colour without committing to permanent dye — particularly suited to maintaining salon blondes between appointments and to colour-shy users wanting a gentler approach.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAlways carry out a patch test 48 hours before use.\u003c\/li\u003e\n  \u003cli\u003eWash the hair with shampoo as usual; towel-dry until just damp.\u003c\/li\u003e\n  \u003cli\u003eWear gloves and protect surfaces — direct dyes can stain.\u003c\/li\u003e\n  \u003cli\u003eApply generously to the lengths and ends, working through with a tint brush or fingers.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5-15 minutes — shorter for a soft refresh, longer for stronger deposit.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool water until the water runs clear; condition lightly if needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Milk_shake\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Conditioning Direct Colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Golden Blond\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 100ml direct colour\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmmonia-free, peroxide-free:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260158873948,"sku":"D6716105","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Milk-shake-Conditioning-Direct-Colour-100ml-Golden-4.jpg?v=1783876363","url":"https:\/\/vinceproject.com\/de\/products\/milk_shake-conditioning-direct-colour-100ml-golden-blond","provider":"Vitrax ","version":"1.0","type":"link"}