{"product_id":"noughty-tough-cookie-strengthening-conditioner-250ml","title":"Noughty Tough Cookie Strengthening Conditioner 250ml","description":"\u003cp\u003eNoughty Tough Cookie Strengthening Conditioner 250ml is a vegan, sulphate-free conditioner formulated to fortify weak, brittle and breakage-prone hair. Built around an antioxidant-rich blend of bilberry, sea buckthorn and cloudberry with vitamin-E nourishing oils, the lightweight formula softens, smooths and strengthens the hair without weighing it down.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noughty\u003c\/h2\u003e\n\u003cp\u003eNoughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Tough Cookie is the line's strengthening range, dedicated to weakened or brittle hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBilberry, sea buckthorn and cloudberry\u003c\/strong\u003e — antioxidant-rich Nordic berry blend that helps protect against environmental stress\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin-E rich oils\u003c\/strong\u003e — moisturise without weight\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlant-based fatty acids\u003c\/strong\u003e — help support a stronger, smoother hair fibre\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps strengthen weakened, brittle hair\u003c\/li\u003e\n  \u003cli\u003eReduces the appearance of breakage and split ends\u003c\/li\u003e\n  \u003cli\u003eSoftens and smooths the cuticle for easier styling\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, silicone-free, paraben-free and phthalate-free\u003c\/li\u003e\n  \u003cli\u003eCertified vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for hair that has become weakened, brittle or breakage-prone — including hair recovering from chemical processing, frequent heat styling or environmental stress. Suitable for daily use and pairs naturally with the matching Tough Cookie shampoo for a complete strengthening routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, gently squeeze excess water from the hair.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount through the mid-lengths and ends, avoiding the roots if hair is fine.\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-tooth comb to ensure even distribution.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–2 minutes, then rinse thoroughly with warm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Rinse-out conditioner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noughty\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Tough Cookie (Strengthening)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan:\u003c\/strong\u003e Yes — Vegan Society certified\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260499399004,"sku":"B426342","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Noughty-Tough-Cookie-Strengthening-Conditioner-0.jpg?v=1783879079","url":"https:\/\/vinceproject.com\/de\/products\/noughty-tough-cookie-strengthening-conditioner-250ml","provider":"Vitrax ","version":"1.0","type":"link"}