{"product_id":"philip-kingsley-elasticizer-extreme-500ml","title":"Philip Kingsley Elasticizer Extreme 500ml","description":"\u003cp\u003ePhilip Kingsley Elasticizer Extreme 500ml is the supersize, intensified version of the iconic British trichological brand's most beloved deep-conditioning treatment. Developed by trichologist Philip Kingsley for very dry, over-processed and porous hair, the pre-shampoo treatment is built around hydrolysed elastin, castor oil and olive oil — designed to add strength, body, elasticity and shine to even the most compromised hair.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Philip Kingsley\u003c\/h2\u003e\n\u003cp\u003ePhilip Kingsley is a British trichology-led haircare brand founded in 1955 by Philip Kingsley, one of the most respected trichologists of the 20th century. The brand's London clinic on Green Street has treated everyone from Audrey Hepburn to Cate Blanchett, and the original Elasticizer was created in 1974 specifically for Audrey Hepburn — making it one of the longest-running cult deep-conditioning treatments in haircare. The Extreme version is a richer formulation for hair needing more intensive repair.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed elastin:\u003c\/strong\u003e the brand's hero protein active; supports the look of strength, body and elasticity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCastor (Ricinus communis) seed oil:\u003c\/strong\u003e rich emollient that helps lock in moisture and boost shine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOlive (Olea europaea) fruit oil:\u003c\/strong\u003e conditioning emollient that softens and protects\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e humectant that helps hair retain essential moisture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning quaterniums (cetrimonium chloride, polyquaternium-37):\u003c\/strong\u003e smooth the cuticle for slip and detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDeeply hydrates very dry, over-processed or porous hair\u003c\/li\u003e\n  \u003cli\u003eRestores elasticity, strength and bounce\u003c\/li\u003e\n  \u003cli\u003eAdds shine and softness\u003c\/li\u003e\n  \u003cli\u003eReduces breakage and helps minimise frizz\u003c\/li\u003e\n  \u003cli\u003ePre-shampoo format — penetrates without being weighed down by other products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for very dry, frizzy, coarse, curly or chemically processed hair (colour, lightening, perms, relaxers) that needs serious moisture and elasticity restoration. A useful weekly or bi-weekly treatment for hair feeling dull, brittle or unmanageable. Especially recommended for those with severely damaged or over-processed hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply a generous amount of Elasticizer Extreme to dry or damp hair before shampooing.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through lengths and ends, avoiding the scalp if hair is fine.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 10–20 minutes (longer for extremely damaged hair) — wrap in a warm towel for extra penetration.\u003c\/li\u003e\n  \u003cli\u003eShampoo and condition as usual.\u003c\/li\u003e\n  \u003cli\u003eUse weekly, or more often during periods of intense heat-styling or chemical processing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 500ml (super size)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Pre-shampoo deep-conditioning treatment\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Very dry, over-processed, porous, damaged hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Philip Kingsley\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":57176746557788,"sku":"A180586","price":58.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Philip-Kingsley-Elasticizer-Extreme-500ml-7.jpg?v=1774498610","url":"https:\/\/vinceproject.com\/de\/products\/philip-kingsley-elasticizer-extreme-500ml","provider":"Vitrax ","version":"1.0","type":"link"}