{"product_id":"american-crew-beard-serum-50ml","title":"American Crew Beard Serum 50ml","description":"\u003cp\u003eAmerican Crew Beard Serum 50ml is a lightweight, fast-absorbing oil-based serum formulated to soften, condition and tame coarse facial hair. Built around argan and tigernut (cyperus esculentus) oils with conditioning silicones, it leaves the beard noticeably softer and shinier without the heavy, greasy finish that traditional beard oils can leave behind. Suitable for daily use on beards of any length, from short stubble to full-grown.\u003c\/p\u003e\n\n\u003ch2\u003eAbout American Crew\u003c\/h2\u003e\n\u003cp\u003eFounded in 1994 in Chicago by stylist David Raccuglia, American Crew was the first professional grooming line dedicated specifically to men, born out of the barbershop revival of the 1990s. The brand is sold through barbers and salons globally and is best known for its pliable styling pastes and the Forming Cream — its grooming line for shaving, beard care and skincare extends the same barber-led philosophy.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa Kernel Oil):\u003c\/strong\u003e A traditional Moroccan oil rich in fatty acids and vitamin E, used to nourish hair and soften coarse beard fibres.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTigernut Oil (Cyperus Esculentus Root Oil):\u003c\/strong\u003e Adds shine and helps the beard reflect light evenly rather than looking dull or wiry.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLinseed Oil (Linum Usitatissimum Seed Oil):\u003c\/strong\u003e Conditions and adds slip so the serum spreads easily through the hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning silicones (Cyclopentasiloxane, Dimethiconol):\u003c\/strong\u003e Coat the hair shaft to leave a silky, smooth, non-greasy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSoftens coarse, wiry beard hair so it sits more neatly.\u003c\/li\u003e\n  \u003cli\u003eHydrates and conditions the hair shaft from the first application.\u003c\/li\u003e\n  \u003cli\u003eAdds a low-shine, polished finish without weighing the beard down.\u003c\/li\u003e\n  \u003cli\u003eHelps tame fly-aways and gives a more groomed everyday appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eDesigned for men with short to long beards looking for a one-step daily treatment. Particularly suited to coarser, drier or unruly beard hair that resists styling, and to anyone whose skin underneath the beard tends to feel dry or itchy. The lightweight texture also makes it a good option for warmer weather, where heavier balms or waxes can feel uncomfortable.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eDispense a small amount into the palm — three to five drops is enough for most beards.\u003c\/li\u003e\n  \u003cli\u003eRub hands together to warm and distribute the serum.\u003c\/li\u003e\n  \u003cli\u003eWork evenly through the beard from root to tip, paying particular attention to the ends.\u003c\/li\u003e\n  \u003cli\u003eComb or brush through to set the shape.\u003c\/li\u003e\n  \u003cli\u003eUse daily, ideally on a clean, towel-dried beard after showering.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Lightweight beard oil\/serum\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkin\/hair type:\u003c\/strong\u003e All beard types, especially coarse or dry\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260330512732,"sku":"R748223","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/American-Crew-Beard-Serum-50ml-2.jpg?v=1783877793","url":"https:\/\/vinceproject.com\/fr\/products\/american-crew-beard-serum-50ml","provider":"Vitrax ","version":"1.0","type":"link"}