{"product_id":"label-m-gel-150ml","title":"Label.m Gel 150ml","description":"\u003cp\u003eLabel.m Gel 150ml (Fashion Edition Gel) is a professional medium-hold styling gel from the Toni \u0026amp; Guy salon haircare brand. The fast-drying, non-flaking formula combines flexible-hold polymers with the brand's Enviroshield Complex (wheat germ oil, panthenol and hydrolysed wheat protein) — for sleek, polished hairstyles with reliable hold and built-in heat and UV protection.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Label.m\u003c\/h2\u003e\n\u003cp\u003eLabel.m is the professional salon haircare brand developed by Toni \u0026amp; Guy — the global hairdressing authority. The brand's products are designed in collaboration with salon professionals to deliver runway-finish results at home. The Fashion Edition Gel is part of the brand's hero styling collection — designed for sleek, modern hair looks.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedium hold:\u003c\/strong\u003e firm enough to keep the style in place all day; flexible enough to re-work the hair if needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFast-drying, non-flaking formula:\u003c\/strong\u003e no white residue, no crusty patches.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEnviroshield Complex:\u003c\/strong\u003e the brand's signature heat and UV protection technology.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Germ Oil:\u003c\/strong\u003e a natural source of vitamin E — supports moisture and antioxidant protection.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5):\u003c\/strong\u003e deeply conditions the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed Wheat Protein:\u003c\/strong\u003e strengthens and supports the hair structure.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e adds hydration for healthy-looking, soft hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium, flexible hold — strong enough for sleek looks but easy to re-style.\u003c\/li\u003e\n  \u003cli\u003eNon-flaking, no white residue — looks invisible in the hair.\u003c\/li\u003e\n  \u003cli\u003eBuilt-in heat protection — safe to use before blow-drying or straightening.\u003c\/li\u003e\n  \u003cli\u003eUV protection helps defend the hair against sun damage and colour fade.\u003c\/li\u003e\n  \u003cli\u003eSalon-grade quality at an accessible price point.\u003c\/li\u003e\n  \u003cli\u003eGenerous 150ml format that lasts months even with daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eLabel.m Fashion Edition Gel is for those who want a sleek, polished hairstyle that lasts the day — particularly men who slick back the hair, anyone who creates sharp partings or smooth updos, and those who want a runway-finish gel without the flaking and crusting of older-style products. The medium hold makes it equally suitable for shorter modern men's cuts and for sleeking down longer hair into a ponytail or bun.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTowel-dry the hair until damp.\u003c\/li\u003e\n  \u003cli\u003eDispense a 10-pence-coin-sized amount into the palms (use less for shorter hair, more for longer hair).\u003c\/li\u003e\n  \u003cli\u003eRub between the palms to warm the gel.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through the hair from root to tip — or apply to specific areas only (front of the hair, partings, sleek-back areas).\u003c\/li\u003e\n  \u003cli\u003eStyle as desired — comb back, side-part, sleek-back, slick-up.\u003c\/li\u003e\n  \u003cli\u003eAllow to dry naturally, or blow-dry for a higher-volume finish.\u003c\/li\u003e\n  \u003cli\u003eFor extra hold, layer on a second application once the hair is dry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Sleek, polished\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Styling gel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Label.m (Toni \u0026amp; Guy)\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260217332060,"sku":"M917414","price":20.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Label-m-Gel-150ml-4.jpg?v=1783876873","url":"https:\/\/vinceproject.com\/fr\/products\/label-m-gel-150ml","provider":"Vitrax ","version":"1.0","type":"link"}