{"product_id":"loreal-professionnel-serie-expert-vitamino-color-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Vitamino Color Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Vitamino Color Shampoo 300ml is a salon-grade colour-protecting shampoo from the global professional haircare brand L'Oréal Professionnel. The brand's signature Resveratrol-CL™ technology is formulated to gently cleanse coloured hair without stripping the colour treatment — preserving vibrancy, shine and softness wash after wash.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel Série Expert\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the salon-distributed professional haircare line of L'Oréal, found in salons globally. Série Expert is the brand's flagship in-salon range — a curated collection of expert-recommended haircare addressing every hair type and concern. Vitamino Color is the brand's dedicated colour-protection range — celebrated worldwide for its consistently excellent colour-preserving performance.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eResveratrol-CL™ technology:\u003c\/strong\u003e the brand's signature colour-protecting active — preserves colour vibrancy and shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle cleansing formula:\u003c\/strong\u003e washes away dirt and product build-up without stripping the colour.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for daily use:\u003c\/strong\u003e formulated to be kind enough for regular washing.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003ePleasant, salon-style fragrance.\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGenerous 300ml format:\u003c\/strong\u003e long-lasting at the price.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003ePreserves colour vibrancy — extends the life of the colour treatment.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily use on coloured hair.\u003c\/li\u003e\n  \u003cli\u003eAdds shine and softness to coloured lengths.\u003c\/li\u003e\n  \u003cli\u003eLeaves the hair clean and refreshed without stripping.\u003c\/li\u003e\n  \u003cli\u003eSalon-grade quality at an accessible price.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel Vitamino Color Shampoo is for anyone with coloured, highlighted or chemically-treated hair who wants to extend the life of their colour treatment — particularly those investing in regular salon colour appointments. A natural pair with the matching Vitamino Color Conditioner and the wider Série Expert range.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet the hair thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eDispense a 10-pence-coin-sized amount into the palms.\u003c\/li\u003e\n  \u003cli\u003eMassage into the scalp in circular motions to create a soft lather.\u003c\/li\u003e\n  \u003cli\u003eWork through the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eRepeat if needed for second-day or heavily-styled hair.\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching Vitamino Color Conditioner or mask.\u003c\/li\u003e\n  \u003cli\u003eUse as your regular daily shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Colour-protecting shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Série Expert Vitamino Color\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Coloured, highlighted, chemically-treated\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260454932828,"sku":"N798293","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/L-Oreal-Professionnel-Serie-Expert-Vitamino-Color-7_0c9702b3-d97c-4b56-a652-ccbe90f0ff11.jpg?v=1783878690","url":"https:\/\/vinceproject.com\/fr\/products\/loreal-professionnel-serie-expert-vitamino-color-shampoo-300ml","provider":"Vitrax ","version":"1.0","type":"link"}