{"product_id":"proclere-blue-frosting-silverising-shampoo-250ml","title":"Proclere Blue Frosting Silverising Shampoo 250ml","description":"\u003cp\u003eProclere Blue Frosting Silverising Shampoo 250ml is a professional silverising shampoo from haircare brand Proclere. The 250ml formula combines deep blue-violet pigments with conditioning actives — designed to neutralise yellow tones in grey, white and blonde hair, restoring a clean, cool finish.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Proclere\u003c\/h2\u003e\n\u003cp\u003eProclere is a haircare brand recognised for accessible, professional-quality salon-style formulations — particularly its long-running silverising shampoo line, a wardrobe pillar for grey and blonde hair wearers.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBlue-violet pigments:\u003c\/strong\u003e Neutralise unwanted yellow tones.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning actives:\u003c\/strong\u003e Help maintain hair softness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for grey, white and blonde hair:\u003c\/strong\u003e Versatile silverising performance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e250ml family size:\u003c\/strong\u003e Long-lasting format for committed users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNeutralises brassiness:\u003c\/strong\u003e Helps restore a cool, clean finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrightens grey and white hair:\u003c\/strong\u003e Adds a fresh, polished look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditions while it tones:\u003c\/strong\u003e Leaves hair feeling soft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSuited to wearers with grey, white, silver or blonde hair looking to neutralise yellow tones. Particularly useful for committed Proclere users.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n  \u003cli\u003eMassage a small amount of shampoo into the hair and scalp until it lathers.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3–5 minutes to allow the pigments to develop.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner. Use 1–2 times per week.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Silverising shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Grey, white, silver, blonde\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Proclere\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260810662236,"sku":"N5908214","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Proclere-Blue-Frosting-Silverising-Shampoo-250ml-1.jpg?v=1783881207","url":"https:\/\/vinceproject.com\/fr\/products\/proclere-blue-frosting-silverising-shampoo-250ml","provider":"Vitrax ","version":"1.0","type":"link"}