{"product_id":"american-crew-cream-pomade-85g-light-medium-hold","title":"American Crew Cream Pomade 85g - Light\/Medium Hold","description":"\u003cp\u003eAmerican Crew Cream Pomade 85g is a light-to-medium hold styling cream for men, designed to tame hair while keeping it looking soft and natural. The moisture-rich formula glides through the lengths without flaking or stiffening, leaving a subtle, low-shine finish that suits everyday wear in the office, on the weekend or in the gym bag.\u003c\/p\u003e\n\n\u003ch2\u003eAbout American Crew\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew was founded in 1994 by hairstylist David Raccuglia and is widely credited with pioneering the modern men's grooming category. The brand sits at the centre of barbershop styling worldwide, with a product line built on classical hold-and-finish principles. Cream Pomade is the line's softest, most natural-look styling product — sitting between leave-in conditioner and a true pomade.\u003c\/p\u003e\n\n\u003ch2\u003eHold and finish\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Light to medium — restylable through the day\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Low shine, natural look\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Adds gentle definition without stiffness\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReworkability:\u003c\/strong\u003e Easy to comb back through the hair without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e — a rich emollient that conditions and softens\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlyceryl stearate \u0026amp; cetyl alcohol\u003c\/strong\u003e — provide the smooth, creamy texture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePanthenol (provitamin B5)\u003c\/strong\u003e — adds shine and supports hair condition\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVP\/VA copolymer\u003c\/strong\u003e — provides flexible hold without rigidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eCream Pomade suits men with short to medium hair who want a soft, natural everyday finish — particularly side parts, classic crops and gentle off-the-face styles. The light-to-medium hold makes it equally good for fine hair (which can look weighed down by stronger pomades) and for textured hair that just needs taming and shape.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTowel-dry hair until just damp, or apply to fully dry hair for more textured results.\u003c\/li\u003e\n  \u003cli\u003eScoop a small amount (around the size of a 5p coin) and warm between the palms.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through the hair, working from mid-lengths out for definition or from roots for fullness.\u003c\/li\u003e\n  \u003cli\u003eShape with fingers or a comb. Add a small extra amount on dry hair to refine specific sections during the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 85g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Light\/Medium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Low shine, natural\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Cream Pomade\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260099760476,"sku":"U221213","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/American-Crew-Cream-Pomade-85g-Light-Medium-Hold-8.jpg?v=1783876017","url":"https:\/\/vinceproject.com\/products\/american-crew-cream-pomade-85g-light-medium-hold","provider":"Vitrax ","version":"1.0","type":"link"}