{"product_id":"american-crew-defining-paste-85g","title":"American Crew Defining Paste 85g","description":"\u003cp\u003eAmerican Crew Defining Paste 85g is a medium-hold, low-shine styling paste built for textured, lived-in men's looks. The wax-and-lanolin formula stays pliable in the hair so you can rework the style during the day, while the matte finish keeps the look natural rather than overly slick. A modern barber-shop staple for short to medium lengths.\u003c\/p\u003e\n\n\u003ch2\u003eAbout American Crew\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew was founded in 1994 by hairstylist David Raccuglia and is widely credited with pioneering the modern men's grooming category. The brand sits at the centre of barbershop styling worldwide, with a product line built on classical hold-and-finish principles rather than trend-driven gimmicks. Defining Paste is one of the line's most enduring everyday styling products.\u003c\/p\u003e\n\n\u003ch2\u003eHold and finish\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium — pliable, restylable through the day\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Matte \/ low shine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Adds visible definition and separation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReworkability:\u003c\/strong\u003e Easy to comb back through the hair without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBeeswax (Cera Alba)\u003c\/strong\u003e — provides natural, pliable hold\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e — a rich emollient that conditions while it styles\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — adds the appearance of thickness and fullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eDefining Paste suits men with short to medium hair (around 5 cm or longer) who want texture and shape without a stiff, glossy finish. It works particularly well for messy quiffs, side parts, textured crops and modern slick-back-with-movement looks. Suitable for all hair types.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTowel-dry hair until just damp, or apply to fully dry hair for stronger texture.\u003c\/li\u003e\n  \u003cli\u003eScoop a small amount (roughly the size of a 5p coin) and warm it between the palms until clear and pliable.\u003c\/li\u003e\n  \u003cli\u003eWork evenly through the hair, distributing from the roots out for fullness or from mid-lengths for definition.\u003c\/li\u003e\n  \u003cli\u003eShape with fingers or a comb. Re-warm a small extra amount in the palms to refine specific sections.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 85g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Matte \/ low shine\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260789494108,"sku":"J02681","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/American-Crew-Defining-Paste-85g-7.jpg?v=1783881070","url":"https:\/\/vinceproject.com\/products\/american-crew-defining-paste-85g","provider":"Vitrax ","version":"1.0","type":"link"}