{"product_id":"american-crew-matte-clay-85g","title":"American Crew Matte Clay 85g","description":"\u003cp\u003eAmerican Crew Matte Clay 85g is a professional-grade men's hair styling clay from the long-running American men's grooming brand. The matte-finish formula provides medium-to-strong hold without shine — ideal for textured, modern men's haircuts that need definition without the polished gloss of a pomade or wax.\u003c\/p\u003e\n\n\u003ch2\u003eAbout American Crew\u003c\/h2\u003e\n\u003cp\u003eFounded in 1994 by hairstylist David Raccuglia, American Crew is one of the leading professional men's hair-care brands in the world. The brand specialises in salon-grade products for men's haircuts, with a particular focus on barbershop and modern classic styles.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedium-to-strong hold\u003c\/strong\u003e for all-day style retention.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatte finish\u003c\/strong\u003e — no shine, modern textured look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePliable formula\u003c\/strong\u003e allows restyling through the day.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds texture and volume\u003c\/strong\u003e to fine and medium hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e85g professional jar\u003c\/strong\u003e — long-lasting size.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eMatte Clay suits men with short-to-medium hair lengths who want a textured, modern style with hold but without shine. Equally suitable for fine, medium or thick hair, and a barbershop favourite for crew cuts, quiffs, slick-backs and textured fringes.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTowel-dry the hair until just damp, or apply to dry styled hair.\u003c\/li\u003e\n  \u003cli\u003eScoop a small amount of clay onto the fingertips.\u003c\/li\u003e\n  \u003cli\u003eWarm between the palms until smooth and pliable.\u003c\/li\u003e\n  \u003cli\u003eWork evenly through the hair from root to tip.\u003c\/li\u003e\n  \u003cli\u003eStyle as desired — hold and texture build with rubbing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 85g jar\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Matte styling clay\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium to strong\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Matte\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA professional men's barbershop staple — strong hold, matte finish, and salon-grade quality.\u003c\/p\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260763902300,"sku":"B002238","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/American-Crew-Matte-Clay-85g-3.jpg?v=1783880914","url":"https:\/\/vinceproject.com\/products\/american-crew-matte-clay-85g","provider":"Vitrax ","version":"1.0","type":"link"}