{"product_id":"aveda-invati-advanced-exfoliating-light-shampoo-200ml","title":"Aveda Invati Advanced Exfoliating Light Shampoo 200ml","description":"\u003cp\u003eAveda Invati Advanced Exfoliating Light Shampoo 200ml is an exfoliating shampoo from American haircare brand Aveda's Invati Advanced range — a thinning-hair line designed to help reduce hair loss due to breakage. The 200ml lightweight formula gently exfoliates the scalp, lifting build-up to support a healthier hair-growth environment, while cleansing the hair without weight.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Aveda\u003c\/h2\u003e\n\u003cp\u003eAveda is an American haircare and beauty brand, founded by Horst Rechelbacher in Minneapolis in 1978 and now part of the Estée Lauder group. The brand is known for its plant-derived formulas, sustainable supply chains and signature aromatic-essential-oil-driven sensorial experience. The Invati Advanced range is the brand's wardrobe-pillar thinning-hair line.\u003c\/p\u003e\n\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExfoliating scalp formula:\u003c\/strong\u003e Salicylic acid lifts build-up from the scalp.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight clean:\u003c\/strong\u003e Cleanses without weighing the hair down.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor thinning hair:\u003c\/strong\u003e Designed to support healthier hair growth environment.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAveda's signature aromatic experience:\u003c\/strong\u003e Plant-derived essential oils.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e200ml format:\u003c\/strong\u003e Mid-size for committed users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupports a healthy scalp:\u003c\/strong\u003e Exfoliates build-up that can affect hair growth.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHelps reduce hair loss due to breakage:\u003c\/strong\u003e Gentler cleansing supports the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight finish:\u003c\/strong\u003e No residue or build-up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSuited to wearers experiencing thinning hair, scalp build-up or fine hair that flattens easily — particularly useful as a first step in the Invati Advanced three-step system (shampoo, conditioner, scalp treatment). A wardrobe pillar for committed Aveda Invati users.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet the hair thoroughly.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount of shampoo to the scalp.\u003c\/li\u003e\n  \u003cli\u003eMassage gently with fingertips for 30 seconds, lifting build-up.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching Invati Advanced Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Exfoliating shampoo for thinning hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260776878428,"sku":"B346473","price":32.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Aveda-Invati-Advanced-Exfoliating-Light-Shampoo-20.jpg?v=1783880983","url":"https:\/\/vinceproject.com\/products\/aveda-invati-advanced-exfoliating-light-shampoo-200ml","provider":"Vitrax ","version":"1.0","type":"link"}