{"product_id":"aveda-light-elements-texturizing-creme-75ml","title":"Aveda Light Elements Texturizing Crème 75ml","description":"\u003cp\u003eAveda Light Elements Texturizing Crème 75ml is a lightweight hair styling cream from the cult American haircare brand. Designed for soft, touchable texture without stiffness or weight, the plant-led formula adds definition and a natural-looking finish — perfect for tousled, lived-in hair styles.\u003c\/p\u003e\n\u003ch2\u003eAbout Aveda\u003c\/h2\u003e\n\u003cp\u003eAveda is the American hair and skincare brand founded in 1978 by Horst Rechelbacher, recognised globally for its plant- and flower-led formulations and its commitment to environmental responsibility. The brand's haircare and styling lines are mainstays of professional salon styling.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, lightweight cream texture for natural definition without stiffness.\u003c\/li\u003e\n  \u003cli\u003eLight all-day hold designed not to feel dry or crunchy.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types and lengths.\u003c\/li\u003e\n  \u003cli\u003eAveda's signature plant-rich, aromatic styling formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCamellia oleifera (Camellia) seed oil:\u003c\/strong\u003e nourishing oil traditionally used in haircare.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSasa veitchii (bamboo) extract and gamma oryzanol (from rice bran):\u003c\/strong\u003e together help protect hair from UV.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmur corktree (Phellodendron amurense) bark and barley extracts:\u003c\/strong\u003e add moisture support.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCandelilla wax and pullulan:\u003c\/strong\u003e deliver light, flexible hold.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycerin and squalane:\u003c\/strong\u003e support softness and conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone wanting tousled, \"lived-in\" hair texture with light hold and a natural finish — and a great pick for both shorter and longer hair styles. Particularly suited to fans of plant-led, salon-grade styling products.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWarm a small amount of the cream between the palms.\u003c\/li\u003e\n  \u003cli\u003eWork through damp or dry hair, focusing on the mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eScrunch and shape the hair as desired.\u003c\/li\u003e\n  \u003cli\u003eAllow to air-dry, or blow-dry on a low setting for more volume.\u003c\/li\u003e\n  \u003cli\u003eReapply for extra texture and re-styling through the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Light Elements Texturizing Crème\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 75ml hair styling cream\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All hair types\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Light, flexible\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260101333340,"sku":"S213183","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Aveda-Light-Elements-Texturizing-Creme-75ml-6.jpg?v=1783876027","url":"https:\/\/vinceproject.com\/products\/aveda-light-elements-texturizing-creme-75ml","provider":"Vitrax ","version":"1.0","type":"link"}