{"product_id":"aveda-men-pure-formance-shampoo-1000ml","title":"Aveda Men Pure-Formance Shampoo 1000ml","description":"\u003cp\u003eAveda Men Pure-Formance Shampoo 1000ml is a daily, lightweight cleansing shampoo formulated specifically for men's hair and scalp, with a crisp aromatic blend of certified organic spearmint, peppermint, vetiver and lavender oils. The 1000ml salon-size bottle is built for households, gyms or barbers — a long-lasting refill of one of Aveda's most established men's products.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Aveda\u003c\/h2\u003e\n\u003cp\u003eFounded in Minneapolis in 1978 by hairdresser Horst Rechelbacher, Aveda pioneered the integration of plant-based aromaology into professional haircare. The brand pairs naturally derived ingredients with environmental responsibility, sourcing many of its actives through fair-trade partnerships and powering production with 100% wind energy.\u003c\/p\u003e\n\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCleanses and refreshes daily\u003c\/strong\u003e — a lightweight, low-residue formula suitable for everyday use without weighing hair down\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoothes the scalp\u003c\/strong\u003e — clinically shown to leave the scalp feeling calmer, less irritated and less itchy with regular use\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdds shine and softness\u003c\/strong\u003e — works in tandem with the matching Pure-Formance Conditioner to condition mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNaturally derived\u003c\/strong\u003e — 96% naturally derived ingredients including tamanu seed oil and licorice root extract\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAromatic experience\u003c\/strong\u003e — an invigorating Aveda aroma led by spearmint and peppermint that wakes you up in the shower\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003ePure-Formance suits men with all hair types — fine through thick, straight through curly — and is gentle enough for daily washing, including for men with sensitive or dry scalps. The 1000ml format is ideal for shared households, frequent gym users, or as a salon back-bar refill.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly with warm (not hot) water\u003c\/li\u003e\n  \u003cli\u003eDispense a 10-pence-sized amount into the palms and massage into the scalp using fingertips\u003c\/li\u003e\n  \u003cli\u003eWork the lather through the hair from roots to tips for around 30 seconds\u003c\/li\u003e\n  \u003cli\u003eRinse completely; follow with Aveda Men Pure-Formance Conditioner for added softness and shine\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1000ml (salon size)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Daily shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All — fine to thick, normal to dry scalp\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Spearmint, peppermint, vetiver, lavender\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Pure-Formance for Men\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260018659676,"sku":"D764649","price":69.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Aveda-Men-Pure-Formance-Shampoo-1000ml-3.jpg?v=1783875414","url":"https:\/\/vinceproject.com\/products\/aveda-men-pure-formance-shampoo-1000ml","provider":"Vitrax ","version":"1.0","type":"link"}