{"product_id":"aveda-men-pure-formance-thickening-paste-75ml","title":"Aveda Men Pure-formance Thickening Paste 75ml","description":"\u003cp\u003eAveda Men Pure-formance Thickening Paste 75ml is a versatile-hold styling paste from the American botanical hair-care brand. Built around amla (Indian gooseberry) extract and 91% naturally-derived ingredients, it's designed to thicken the look of the hair while delivering a flexible, natural finish — suited to all hair types and styles.\u003c\/p\u003e\n\u003ch2\u003eAbout Aveda\u003c\/h2\u003e\n\u003cp\u003eAveda is the American hair and skin-care brand founded in 1978 by Horst Rechelbacher, today part of the Estée Lauder group. Best known for its plant-based, ethically-sourced ingredients and signature spa-aroma scents, the brand sits across professional salons and prestige retailers worldwide. The Pure-formance Men's line focuses on hair and grooming for men.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eVersatile, all-day hold with a natural, non-greasy finish.\u003c\/li\u003e\n  \u003cli\u003eThickens the look of finer hair for added volume and texture.\u003c\/li\u003e\n  \u003cli\u003e91% naturally-derived per the brand.\u003c\/li\u003e\n  \u003cli\u003eSuitable for short, medium and longer styles — works as a styling paste, finishing product or texture builder.\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly per the brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmla fruit extract (Emblica officinalis):\u003c\/strong\u003e traditionally used in Ayurvedic hair care; supports hair condition.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBabassu seed oil (Orbignya oleifera):\u003c\/strong\u003e nourishing plant lipid for softness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTamanu oil (Calophyllum inophyllum):\u003c\/strong\u003e conditioning support for the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice bran wax and jojoba esters:\u003c\/strong\u003e provide flexible, lasting hold without stiffness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eMen with fine to medium hair who want added thickness and texture without a heavy, slick finish. Particularly suited to those wanting a natural, lived-in style or for use as a base for further styling.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTowel-dry the hair until just damp.\u003c\/li\u003e\n  \u003cli\u003eScoop a 5p-sized amount of paste onto the fingertips.\u003c\/li\u003e\n  \u003cli\u003eWarm between the palms to soften.\u003c\/li\u003e\n  \u003cli\u003eDistribute through the hair, working from the ends towards the roots.\u003c\/li\u003e\n  \u003cli\u003eStyle with the fingers or a comb to set the look — re-shape as the day goes on.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Aveda\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Aveda Men Pure-formance\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Thickening Paste\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 75ml paste\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Versatile \/ flexible\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural, non-greasy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNaturally-derived:\u003c\/strong\u003e 91% (per brand)\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260569325916,"sku":"F016151","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Aveda-Men-Pure-formance-Thickening-Paste-75ml-6.jpg?v=1783879528","url":"https:\/\/vinceproject.com\/products\/aveda-men-pure-formance-thickening-paste-75ml","provider":"Vitrax ","version":"1.0","type":"link"}