{"product_id":"i-c-o-n-fully-antioxidant-shampoo-250ml","title":"I.C.O.N Fully Antioxidant Shampoo 250ml","description":"\u003cp\u003eI.C.O.N. Fully Antioxidant Shampoo 250ml is a volumising, sulphate-free salon shampoo designed for fine, flat or environmentally fatigued hair. The lightweight formula combines antioxidant-rich açai berry with rice proteins and aloe vera to add fullness and strength to the strands while protecting against free radicals and pollution — leaving hair noticeably bouncier, softer and visibly thicker after each wash.\u003c\/p\u003e\n\n\u003ch2\u003eAbout I.C.O.N.\u003c\/h2\u003e\n\u003cp\u003eI.C.O.N. Products is a professional salon haircare brand founded in California, dedicated to high-performance, lifestyle-led formulations distributed through hair salons and stockists worldwide. The Fully line is the brand's volume-targeted range, designed specifically for fine or fragile hair that needs body, lift and protection from environmental wear-and-tear.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAçai Berry Extract\u003c\/strong\u003e — antioxidant-rich Amazonian fruit; helps shield the hair from free-radical and environmental damage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Proteins\u003c\/strong\u003e — strengthen the hair fibre and add body to fine, limp strands.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e — soothes and moisturises both scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmino Acid Blend\u003c\/strong\u003e — penetrates the hair shaft to support condition and rebuild damaged strands.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from\u003c\/strong\u003e sulphates, parabens and gluten.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds visible volume and bounce to fine or limp hair\u003c\/li\u003e\n  \u003cli\u003eStrengthens strands with rice proteins and amino acids\u003c\/li\u003e\n  \u003cli\u003eShields hair against free radicals and environmental pollution\u003c\/li\u003e\n  \u003cli\u003eCleanses gently without stripping the hair or scalp\u003c\/li\u003e\n  \u003cli\u003eColour-safe and sulphate-free — gentle on dyed or chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eLeaves hair softer, smoother and noticeably shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest suited to anyone with fine, limp or flat hair that lacks natural body — and especially useful for those whose hair is also colour-treated or chemically processed. The sulphate-free, gentle base makes it safe enough for daily use, while the antioxidant focus is a sensible match for hair that spends a lot of time in cities, pools or sun.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet the hair thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eDispense a generous amount of shampoo into the palms and lather between the hands.\u003c\/li\u003e\n  \u003cli\u003eMassage into the scalp and work through the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool-to-lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eRepeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching I.C.O.N. Fully Conditioner or any lightweight conditioner suitable for fine hair.\u003c\/li\u003e\n  \u003cli\u003eUse daily or as part of your normal washing routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Volumising sulphate-free shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e I.C.O.N. Products\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Fully — Antioxidant\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Fine, limp, colour-treated or environmentally stressed hair\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Sulphates, parabens, gluten\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260764164444,"sku":"T572725","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/I-C-O-N-Fully-Antioxidant-Shampoo-250ml-5.jpg?v=1783880917","url":"https:\/\/vinceproject.com\/products\/i-c-o-n-fully-antioxidant-shampoo-250ml","provider":"Vitrax ","version":"1.0","type":"link"}