{"product_id":"loreal-professionnel-serie-expert-curl-expression-hair-mask-500ml","title":"L'Oréal Professionnel Série Expert Curl Expression Hair Mask 500ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Curl Expression Hair Mask 500ml is a generous salon-size intensive moisturising mask specifically formulated for curly and coily hair. Built around L'Oréal Professionnel's signature glycerin-and-urea hydration complex and conditioning hibiscus seed extract, this rich mask delivers deep nourishment, definition and bounce — letting curls and coils form beautifully without frizz or dryness.\u003c\/p\u003e\n\n\u003ch2\u003eAbout L'Oréal Professionnel Série Expert\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel is the salon-distributed professional haircare line of L'Oréal, found in salons globally. Série Expert is the brand's flagship in-salon range — a curated collection of expert-recommended haircare addressing every hair type and concern. Curl Expression is the brand's dedicated range for curly, wavy, coily and afro-textured hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey actives\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycerin (2.5%):\u003c\/strong\u003e a plant-based humectant — draws and binds water deep into the hair fibre for long-lasting hydration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUrea H:\u003c\/strong\u003e a deeply hydrating humectant — especially effective at preserving moisture in dry, dehydrated hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHibiscus Seed Extract:\u003c\/strong\u003e a curl-loving botanical that strengthens, softens and adds moisture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmodimethicone:\u003c\/strong\u003e a smart silicone that smooths the hair surface and reduces frizz without weighing curls down.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol + Behentrimonium Chloride:\u003c\/strong\u003e conditioning agents that detangle and soften.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep, intensive hydration for curly and coily hair.\u003c\/li\u003e\n  \u003cli\u003eDefines and enhances natural curl pattern.\u003c\/li\u003e\n  \u003cli\u003eSmooths frizz and softens the hair surface.\u003c\/li\u003e\n  \u003cli\u003eDetangles without weighing curls down.\u003c\/li\u003e\n  \u003cli\u003eAdds bounce and movement to dry, dehydrated curls.\u003c\/li\u003e\n  \u003cli\u003eGenerous 500ml salon-size — exceptional value for committed curl-care users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eCurl Expression Hair Mask is for anyone with curly, wavy or coily hair — types 2A through 4C. Particularly well-suited to dry, dehydrated and frizz-prone curls, and to those who heat-style or have chemically treated curls. A natural pair with the matching Curl Expression Shampoo and Conditioner for a complete curl-care routine. The generous salon-size makes it ideal for committed users, professional stylists, and salon back-bar use.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWash the hair with a sulfate-free shampoo (ideally the matching Curl Expression Shampoo).\u003c\/li\u003e\n  \u003cli\u003eSqueeze out excess water from the hair.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount of the mask to the mid-lengths and ends — avoid the scalp.\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-tooth comb or fingers to ensure even distribution.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5–10 minutes.\u003c\/li\u003e\n  \u003cli\u003eFor an intensive treatment, cover with a shower cap and apply gentle heat (warm towel or hair-cap warming) for 15 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times per week, depending on how dry the hair feels.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 500ml (salon size)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Intensive moisturising hair mask\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e Curly, coily, wavy (types 2A–4C)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Série Expert Curl Expression\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oréal Professionnel\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260517683548,"sku":"N1429211","price":32.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/L-Oreal-Professionnel-Serie-Expert-Curl-Expression-9.jpg?v=1783879253","url":"https:\/\/vinceproject.com\/products\/loreal-professionnel-serie-expert-curl-expression-hair-mask-500ml","provider":"Vitrax ","version":"1.0","type":"link"}