{"product_id":"max-factor-colour-elixir-lipstick-4g-135-pure-plum","title":"Max Factor Colour Elixir Lipstick 4g - 135 Pure Plum","description":"\u003cp\u003eMax Factor Colour Elixir Lipstick 4g in 135 Pure Plum is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Pure Plum is a sumptuous deep plum shade — perfect for evening wear and refined cooler-weather looks.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Max Factor\u003c\/h2\u003e\n\u003cp\u003eMax Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. Color Riche is the brand's longest-running, most beloved lipstick line.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreamy hydrating formula\u003c\/strong\u003e — non-drying comfortable wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh-pigment colour\u003c\/strong\u003e — full coverage in a single swipe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmooth glide-on application\u003c\/strong\u003e — buttery texture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-lasting wear\u003c\/strong\u003e — through meals and working day\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBullet format\u003c\/strong\u003e — easy on-the-go application\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAccessible price point\u003c\/strong\u003e — premium quality at high-street prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShade\u003c\/h2\u003e\n\u003cp\u003e135 Pure Plum is a sumptuous deep plum in the Colour Elixir line — perfect for evening wear, refined cooler-weather looks and statement makeup. Flatters cool to neutral undertones.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eColour Elixir is ideal for anyone who wants comfortable, hydrating colour in an accessible high-street format. Particularly well-suited to those who reapply through the day.\u003c\/p\u003e\n\n\u003ch2\u003eHow to apply\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eStart with clean, exfoliated lips; apply lip balm if dry\u003c\/li\u003e\n  \u003cli\u003eApply Colour Elixir straight from the bullet\u003c\/li\u003e\n  \u003cli\u003eStart at the centre and work outwards\u003c\/li\u003e\n  \u003cli\u003eBlot and re-apply for more saturation\u003c\/li\u003e\n  \u003cli\u003eTop up through the day\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 4g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 135 Pure Plum (deep plum)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Creamy, comfortable\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Bullet (twist-up) lipstick\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Max Factor\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Colour Elixir\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260145045852,"sku":"P987229","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Max-Factor-Colour-Elixir-Lipstick-4g-135-Pure-Plum-1.jpg?v=1783876308","url":"https:\/\/vinceproject.com\/products\/max-factor-colour-elixir-lipstick-4g-135-pure-plum","provider":"Vitrax ","version":"1.0","type":"link"}