{"product_id":"noughty-hello-curls-define-reshape-primer-200ml","title":"Noughty Hello Curls Define \u0026 Reshape Primer 200ml","description":"\u003cp\u003eNoughty Hello Curls Define \u0026amp; Reshape Primer 200ml is the British curl brand's first-step leave-in for wavy, curly and coily hair — designed to lay the foundation for defined, frizz-free, well-shaped curls before any styling product goes on. The 97% natural-origin formula combines Noughty's signature Quinoxy complex (camellia seed oil, wheat bran extract and linoleic acid) with sea kelp, shea butter and avocado oil to detangle, smooth, hydrate and reshape curl patterns in damp hair.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noughty\u003c\/h2\u003e\n\u003cp\u003eNoughty (the brand name nods to \"no nasties\") is a British haircare line built around natural-origin, vegan and cruelty-free formulas, free from sulphates, parabens, silicones and other commonly avoided ingredients. The Hello Curls range is dedicated to curly, coily and wavy hair textures, with each product designed to slot into one of the steps of a typical curly-girl wash-day routine.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuinoxy Complex\u003c\/strong\u003e — Noughty's patented blend of camellia seed oil, wheat bran extract and linoleic acid, scientifically tested to trap moisture, reduce volume and tame flyaways even in humid conditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract\u003c\/strong\u003e — rich in vitamins, minerals and trace elements that condition and add slip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — softens and moisturises dry, thirsty curls.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e — fatty-acid-rich oil that nourishes and helps seal the cuticle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein\u003c\/strong\u003e — provides amino acids that penetrate the hair shaft to strengthen from within.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRestores moisture and improves condition of dry, thirsty curls\u003c\/li\u003e\n  \u003cli\u003eSmooths the cuticle for more aligned, defined wave and curl patterns\u003c\/li\u003e\n  \u003cli\u003eReduces frizz and flyaways, even in humidity\u003c\/li\u003e\n  \u003cli\u003eImproves combability and makes detangling easier\u003c\/li\u003e\n  \u003cli\u003eLays the perfect base for curl creams, mousses or gels\u003c\/li\u003e\n  \u003cli\u003e97% natural origin; sulphate-, silicone- and paraben-free; vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eDesigned specifically for wavy, curly and coily hair types looking for a leave-in primer step in their wash routine. Particularly useful if your curls have struggled with definition, dryness or humidity-induced frizz; can also be used by anyone whose hair is dry, processed or damaged who would benefit from a moisture-rich detangler.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWash the hair with a curl-friendly shampoo and conditioner; gently squeeze out excess water.\u003c\/li\u003e\n  \u003cli\u003eWhile the hair is still wet, dispense a generous amount of primer into the palms.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through the lengths and ends, working section by section.\u003c\/li\u003e\n  \u003cli\u003eComb through with fingers or a wide-tooth comb to encourage clumping.\u003c\/li\u003e\n  \u003cli\u003eFollow with your favourite curl styler — a cream, mousse or gel — and air-dry, diffuse or plop as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Leave-in curl primer\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noughty (UK)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Hello Curls\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Wavy, curly and coily hair\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e97% natural origin; vegan and cruelty-free\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Sulphates, silicones, parabens, mineral oil\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260252098908,"sku":"T264260","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Noughty-Hello-Curls-Define-Reshape-Primer-200ml-7.jpg?v=1783877118","url":"https:\/\/vinceproject.com\/products\/noughty-hello-curls-define-reshape-primer-200ml","provider":"Vitrax ","version":"1.0","type":"link"}