{"product_id":"noughty-to-the-rescue-intense-moisture-treatment-hair-mask-300ml","title":"Noughty To The Rescue Intense Moisture Treatment Hair Mask 300ml","description":"\u003cp\u003eNoughty To The Rescue Intense Moisture Treatment Hair Mask 300ml is a deeply nourishing weekly hair mask from the British natural haircare brand, designed to transform the driest, most damaged hair. The 97% natural-origin formula combines black oat extract with sweet almond, argan, coconut and meadowfoam oils, plus a wider amino acid complex — supporting hair structure, increasing elasticity and improving the hair surface by up to 43% (brand-claimed).\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noughty\u003c\/h2\u003e\n\u003cp\u003eNoughty (the brand name nods to \"no nasties\") is a British haircare line built around natural-origin, vegan and cruelty-free formulas, free from sulphates, parabens, silicones and other commonly avoided ingredients. The To The Rescue range is the brand's dedicated routine for dry, damaged and dehydrated hair, and the Intense Moisture Treatment is the heaviest-conditioning step in that line — used as a weekly deep treatment.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBlack Oat Extract with Lecithin\u003c\/strong\u003e — the lecithin enhances the hair's natural barrier; oats provide natural water reservoirs and polymers form a restructuring film on the hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e — repairs and softens, with amino acids and proteins that strengthen the hair strand and smooth the cuticle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e — fatty-acid-rich oil that conditions and adds gloss.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e — penetrates the hair shaft to reduce protein loss.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e — lightweight conditioning oil.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — deeply nourishing emollient.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmino Acid Complex\u003c\/strong\u003e — arginine, aspartic acid, glycine, alanine, serine and others; help support and rebuild the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree from\u003c\/strong\u003e silicones, sulphates, parabens and petrochemicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDeeply replenishes moisture in dry, dehydrated hair\u003c\/li\u003e\n  \u003cli\u003eStrengthens the hair from root to tip with amino acids and proteins\u003c\/li\u003e\n  \u003cli\u003eImproves the hair surface structure by up to 43% (brand-claimed)\u003c\/li\u003e\n  \u003cli\u003eReduces the look and feel of split ends and breakage\u003c\/li\u003e\n  \u003cli\u003eSmooths the cuticle for noticeably softer, glossier hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for use 1–2 times a week as a weekly deep treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest suited to dry, damaged, frizz-prone, chemically processed or sun-stressed hair — including bleached, coloured or heat-styled hair. Particularly useful for thicker, coarser textures and for those who avoid silicones, sulphates and parabens. Suitable for all hair textures from straight to coily; fine hair types should use sparingly to avoid weighing the lengths down.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eShampoo the hair with a sulphate-free shampoo and rinse.\u003c\/li\u003e\n  \u003cli\u003eSqueeze excess water from the hair.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount of the mask through the mid-lengths and ends, working it through with fingers or a wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5–15 minutes; wrap in a warm towel for a more intensive treatment.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with cool-to-lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual. Use 1–2 times a week.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Deep-conditioning hair mask\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noughty (UK)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e To The Rescue\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Dry, damaged, frizz-prone, chemically processed hair; all textures\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e97% natural-origin; vegan; free from sulphates, silicones, parabens, petrochemicals\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260754039132,"sku":"T784259","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Noughty-To-The-Rescue-Intense-Moisture-Treatment-H-0.jpg?v=1783880820","url":"https:\/\/vinceproject.com\/products\/noughty-to-the-rescue-intense-moisture-treatment-hair-mask-300ml","provider":"Vitrax ","version":"1.0","type":"link"}