{"product_id":"noughty-tough-cookie-strengthening-shampoo-250ml","title":"Noughty Tough Cookie Strengthening Shampoo 250ml","description":"\u003cp\u003eNoughty Tough Cookie Strengthening Shampoo 250ml is a vegan, sulphate-free shampoo specifically formulated to fortify weak, brittle and breakage-prone hair. Built around an antioxidant-rich blend of bilberry, sea buckthorn and cloudberry with vitamin-E nourishing oils, the gentle formula cleanses without stripping while supporting hair strength and resilience.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noughty\u003c\/h2\u003e\n\u003cp\u003eNoughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Tough Cookie is the line's strengthening range, dedicated to weakened or brittle hair.\u003c\/p\u003e\n\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBilberry, sea buckthorn and cloudberry\u003c\/strong\u003e — antioxidant-rich Nordic berry blend\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin-E rich oils\u003c\/strong\u003e — moisturise without weight\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlant-based fatty acids\u003c\/strong\u003e — help support a stronger, smoother hair fibre\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps strengthen weakened, brittle hair\u003c\/li\u003e\n  \u003cli\u003eReduces the appearance of breakage and split ends\u003c\/li\u003e\n  \u003cli\u003eCleanses gently without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived\u003c\/li\u003e\n  \u003cli\u003eSulphate-free, silicone-free, paraben-free and phthalate-free\u003c\/li\u003e\n  \u003cli\u003eCertified vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBest for hair that has become weakened, brittle or breakage-prone — including hair recovering from chemical processing, frequent heat styling or environmental stress. Suitable for daily use and pairs naturally with the matching Tough Cookie conditioner for a complete strengthening routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly in a warm shower.\u003c\/li\u003e\n  \u003cli\u003eDispense a small amount into the palm and work into the scalp and roots.\u003c\/li\u003e\n  \u003cli\u003eMassage to a light lather and let the foam slide down the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n  \u003cli\u003eFollow with the matching Tough Cookie Conditioner for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Sulphate-free shampoo\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Noughty\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Tough Cookie (Strengthening)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan:\u003c\/strong\u003e Yes — Vegan Society certified\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260358103388,"sku":"L324567","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Noughty-Tough-Cookie-Strengthening-Shampoo-250ml-9.jpg?v=1783878001","url":"https:\/\/vinceproject.com\/products\/noughty-tough-cookie-strengthening-shampoo-250ml","provider":"Vitrax ","version":"1.0","type":"link"}