{"product_id":"philip-kingsley-elasticizer-150ml","title":"Philip Kingsley Elasticizer 150ml","description":"\u003cp\u003ePhilip Kingsley Elasticizer is the cult-favourite original pre-shampoo treatment, beloved by hair professionals and beauty editors alike. Powered by hydrolysed elastin, glycerine and castor oil, it deeply conditions the hair, restores elasticity and adds shine — for softer, bouncier and more manageable lengths.\u003c\/p\u003e\n\u003ch2\u003eAbout Philip Kingsley\u003c\/h2\u003e\n\u003cp\u003ePhilip Kingsley is a renowned British trichology house, founded by the late Philip Kingsley — a pioneer of scientific scalp and hair care. Elasticizer is one of the brand's most iconic products, originally created for actress Audrey Hepburn.\u003c\/p\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed elastin:\u003c\/strong\u003e restores elasticity and bounce.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor oil:\u003c\/strong\u003e nourishes and helps protect the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerine:\u003c\/strong\u003e hydrates and conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePre-shampoo deep-conditioning treatment.\u003c\/li\u003e\n\u003cli\u003eRestores hair elasticity and bounce.\u003c\/li\u003e\n\u003cli\u003eHydrates and adds visible shine.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly 150 ml tub.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eDesigned for women and men with all hair types — particularly suited to dry, damaged or chemically processed hair seeking deep conditioning.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a generous amount to dry or damp hair.\u003c\/li\u003e\n\u003cli\u003eComb through to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for 10–20 minutes (longer for deeper conditioning).\u003c\/li\u003e\n\u003cli\u003eShampoo and condition as usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e pre-shampoo deep-conditioning treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e weekly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e all hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260753678684,"sku":"G807626","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Philip-Kingsley-Elasticizer-150ml-0.jpg?v=1783880814","url":"https:\/\/vinceproject.com\/products\/philip-kingsley-elasticizer-150ml","provider":"Vitrax ","version":"1.0","type":"link"}