{"product_id":"revlon-revlonissimo-color-excel-gloss-hair-colour-70ml-11-silver-ash","title":"Revlon Revlonissimo Color Excel Gloss Hair Colour 70ml - 11 Silver Ash","description":"\u003cp\u003eRevlon Revlonissimo Color Excel Gloss Hair Colour 70ml in shade 11 Silver Ash is an ammonia-free, demi-permanent toning gloss from the brand's professional Revlonissimo line. A cool, ultra-neutralising silver-ash shade — designed to actively cancel orange and yellow tones in light blonde and grey hair, leaving a cool, glossy silver finish.\u003c\/p\u003e\n\u003ch2\u003eAbout Revlon Professional\u003c\/h2\u003e\n\u003cp\u003eRevlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. The Color Excel Gloss line within Revlonissimo is the brand's ammonia-free toning gloss family — focused on refreshing colour, glossing the lengths and softly blending greys.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free, demi-permanent toning gloss for refreshing and glossing colour.\u003c\/li\u003e\n  \u003cli\u003eSilver Ash 11 — sits among the brand's ultra-neutralising shades, actively cancelling orange and yellow tones.\u003c\/li\u003e\n  \u003cli\u003eDesigned for level 8+ hair — light blondes, very light blondes and grey hair.\u003c\/li\u003e\n  \u003cli\u003eAcid technology delivers a glossy, shimmering tone-on-tone result.\u003c\/li\u003e\n  \u003cli\u003eParticularly suited to maintaining cool blonde tones between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAnyone with light blonde, very light blonde or grey\/silver hair who wants to keep brassy and yellow tones at bay — particularly suited to bottle blondes, those embracing natural greys, and white-platinum hair maintenance. Best applied by an experienced colourist.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eAlways carry out a patch test 48 hours before colouring.\u003c\/li\u003e\n  \u003cli\u003eMix one part Color Excel Gloss .11 with two parts of the matching Revlon Color Excel activator.\u003c\/li\u003e\n  \u003cli\u003eApply with a tint brush to towel-dried hair, working through in sections.\u003c\/li\u003e\n  \u003cli\u003eProcess for the development time recommended by the brand — typically 20 minutes for a soft toning effect.\u003c\/li\u003e\n  \u003cli\u003eEmulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Revlon Professional\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Revlonissimo Color Excel Gloss\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 11 Silver Ash — cool, ultra-neutralising silver\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 70ml demi-permanent gloss\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Yes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Professional \/ experienced home use, mix with activator\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":58260137115996,"sku":"D1626107","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0882\/0378\/8636\/files\/Revlon-Revlonissimo-Color-Excel-Gloss-Hair-Colour-8.jpg?v=1783876269","url":"https:\/\/vinceproject.com\/products\/revlon-revlonissimo-color-excel-gloss-hair-colour-70ml-11-silver-ash","provider":"Vitrax ","version":"1.0","type":"link"}