Benetton United Dreams Men Aim High Eau de Toilette 100ml Spray

Benetton United Dreams Men Aim High Eau de Toilette 100ml is a bright citrus-aromatic fragrance for men from the Italian fashion house's United Dreams collection, launched in 2015. Built around a juicy grapefruit-and-orange opening, a green herbal-spicy heart of mint, geranium and nutmeg, and a woody-mossy patchouli-vetiver drydown, it is designed for the optimistic, ambitious wearer chasing the next horizon.

About Benetton

United Colors of Benetton is an Italian fashion brand founded in 1965 in Ponzano Veneto by the Benetton family, internationally known for vivid knitwear, inclusive advertising, and youth-oriented design. The United Dreams collection translates that ethos into fragrance — three men's pillars (Aim High, Go Far, Be Strong) each built around a positive, forward-looking message and a distinct olfactory family.

Fragrance notes

• Top: Grapefruit, Bitter Orange, Lemon
• Heart: Mint, Nutmeg, Geranium
• Base: Patchouli, Vetiver, Moss

Olfactory family: Aromatic Citrus  |  Launched: 2015

Who it's for

Aim High suits men who reach for fresh, energetic fragrances over heavy oriental or sweet gourmand styles. It is at its best in spring and summer, ideal for office wear, daytime occasions and casual evenings out, and works comfortably for younger wearers as a first "grown-up" fragrance. If you enjoy compositions like Hugo Boss Hugo Man, Lacoste Essential or Jean Paul Gaultier Le Beau Male, Aim High lives in the same neighbourhood with a slightly herbal-mossy twist.

How to use

1. Spray onto clean, moisturised skin from around 15 cm away.
2. Apply to pulse points — neck, throat, behind the ears and inner wrists.
3. Two to three sprays is plenty for an EDT; reapply mid-afternoon if you want the citrus opening back.
4. For longer scent trail in warm weather, mist lightly onto a cotton T-shirt or shirt collar.

Size: 100ml — the everyday format for dressing-table and travel use alike.