Elizabeth Arden Beautiful Color Grand Entrance Mascara 7ml - Black

Elizabeth Arden Beautiful Color Grand Entrance Mascara 7ml in Black is a volumising mascara from the iconic American beauty house. The conditioning formula and shaped wand work together to lift, define and amplify the lashes for a dramatic, fanned-out finish.

About Elizabeth Arden

Elizabeth Arden is the American beauty house founded in 1910 by Florence Nightingale Graham — one of the first women to build a global cosmetics empire. The brand is best known for its skincare innovations and a long-running history in colour cosmetics, with the Beautiful Color line at the heart of its modern make-up offering.

Key benefits

• Volumising formula designed to thicken and amplify the lashes from the very first stroke.
• Shaped wand that grabs and lifts every lash from root to tip.
• Rich, opaque black colour for high-impact, defined eyes.
• Long-wearing finish through the day.

Who it's for

Anyone who likes bigger, fuller-looking lashes — and a great pick for both daytime definition and going-out glam. Particularly suited to those with finer or shorter natural lashes who want extra volume without false lashes.

How to use

1. Pump the wand gently inside the tube to load product (avoid stirring).
2. Wipe excess against the rim of the tube.
3. Comb through the upper lashes from root to tip in a zig-zag motion.
4. Build up a second coat in the centre of the lash line for extra volume.
5. Optional: lightly coat the lower lashes with the tip of the wand.

Specifications

• Brand: Elizabeth Arden
• Product: Beautiful Color Grand Entrance Mascara
• Shade: Black
• Format: 7ml mascara
• Finish: Volumising