Escada Magnetism Eau de Parfum 50ml Spray

Escada Magnetism Eau de Parfum 50ml is a warm, fruity oriental-vanilla for women, launched in 2003 and signed by perfumers Steve DeMercado and Pierre Bourdon. A juicy opening of pineapple, blackcurrant, melon and red berries leads into a generous floral heart of magnolia, jasmine, freesia and rose, before settling into a smooth, sensual base of sandalwood, amber, vanilla, caramel and patchouli — a fragrance designed to draw people in, as the name suggests.

About Escada

Escada was founded in Munich in 1978 by Margaretha and Wolfgang Ley, and grew into one of the most recognisable luxury European fashion houses, particularly known for its bold, colourful eveningwear. The brand's fragrance line, produced under licence by Coty, sits firmly within the same confident, vivid sensibility, with a long-running tradition of warm, fruity-oriental and gourmand compositions; Magnetism remains one of its most beloved permanent releases.

Fragrance notes

• Top: Pineapple, Blackcurrant, Melon, Red Berries, Cassia, Lychee
• Heart: Magnolia, Iris, Freesia, Jasmine, Lily-of-the-Valley, Rose, Almond Blossom, Heliotrope
• Base: Sandalwood, Amber, Patchouli, Vanilla, Caramel, Musk, Benzoin, Vetiver

Olfactory family: Oriental Vanilla  |  Launched: 2003  |  Perfumers: Steve DeMercado, Pierre Bourdon

Who it's for

Magnetism suits women drawn to warm, gourmand-leaning oriental fragrances with strong projection and good longevity. The composition is at its best in autumn and winter, ideal for evening wear, dates and party contexts; the soft caramel-and-vanilla drydown gives it an unmistakable sweet-but-grown-up character. Anyone who enjoys Thierry Mugler Angel or YSL Black Opium will recognise the territory.

How to wear it

Hold the bottle around 15 cm from the skin and spray onto pulse points — wrists, neck, and behind the ears. Apply to clean, moisturised skin straight after a shower for the longest wear. Magnetism projects strongly: two sprays usually balance well; the vanilla-amber drydown develops over the first hour and rewards a moderate hand.

Specifications

• Size: 50ml
• Concentration: Eau de Parfum
• Gender: Women
• Brand: Escada
• Year: 2003
• Perfumers: Steve DeMercado, Pierre Bourdon