Gucci Bloom Profumo Di Fiori Eau de Parfum 100ml Spray

Gucci Bloom Profumo Di Fiori Eau de Parfum 100ml is the 2020 deeper, more concentrated tuberose-and-jasmine interpretation of Gucci's beloved Bloom signature, by master perfumer Alberto Morillas. The composition pairs natural tuberose with jasmine sambac absolute and rangoon creeper, settling into a warm white-floral-and-musk base — a magnetic, sensual evolution of the Bloom DNA in its richest expression yet.

About Gucci

Gucci is the Italian luxury fashion house founded in Florence in 1921, with its fragrance line produced under Coty. The Bloom line launched in 2017 as Gucci's feminine "garden in bloom" pillar — Profumo di Fiori joined in 2020 as a more concentrated, sensual tuberose-led interpretation that intensifies the line's signature white floral character.

Fragrance profile

• Top: Jasmine Sambac, Rangoon Creeper
• Heart: Tuberose, Jasmine, Ylang-Ylang
• Base: Solar Notes, Musk, Benzoin, Sandalwood, Orris, Woody Notes

Character

Profumo di Fiori opens with the bold pairing of jasmine sambac and rangoon creeper, lifting the composition with full white-floral intensity from the start. The heart unfolds into a creamy, opulent mid of natural tuberose, jasmine and ylang-ylang — sensuous, soft and slightly powdery. The dry-down rounds out with warm solar notes, musk, benzoin, sandalwood, orris and woody notes for a refined, lingering finish. Hypnotic, confident and unmistakably Bloom.

Who it's for

This fragrance suits women who love rich, sensual white-floral compositions — particularly fans of tuberose and jasmine-led perfumes, and existing Bloom wearers who want the line's most concentrated interpretation. It's a strong evening, special-occasion and date-night signature, and a confident everyday wear for those who prefer their fragrance to project rather than whisper.

How to wear it

1. Apply to clean, moisturised skin straight after showering for the longest wear
2. Spray onto pulse points — inner wrists, neck and behind the ears
3. Two to three sprays is plenty for an EDP with this concentration
4. Avoid rubbing wrists together to preserve the tuberose-jasmine opening
5. Layer with an unscented body lotion in cooler months to deepen the woody-musky base

Specifications

• Size: 100ml
• Concentration: Eau de Parfum
• Year: 2020
• Family: White Floral
• Perfumer: Alberto Morillas
• Gender: Women
• Occasion: Evening, special occasions, date night, signature wear
• Brand: Gucci
• Range: Bloom — Profumo di Fiori