Helena Rubinstein Pure Ritual Care-In-Foam 125ml

Helena Rubinstein Pure Ritual Care-In-Foam 125ml is a deep-cleansing creamy foam cleanser designed to purify like a soap yet treat the skin as gently as a milk. The luxurious formula lathers into a fine mousse that removes makeup, impurities and pollution residue in a single step, leaving the complexion fresh, smooth and visibly radiant.

About Helena Rubinstein

Helena Rubinstein is the prestige skincare brand founded in 1902 by Polish-born beauty pioneer Helena Rubinstein — a true visionary of modern cosmetics. Now part of L'Oréal Luxe, the brand continues to champion scientific, results-led skincare for women who refuse to compromise. Pure Ritual is the maison's complete cleansing line, developed around dual cleansing efficacy.

Key benefits

• Dual cleansing action — removes both surface impurities and deeper, accumulated pollutants in a single step
• Glycolic acid — gently exfoliates dead skin cells for a brighter, smoother surface
• Black and white rice extracts — help purify and refine the skin
• Creamy, mousse texture — feels luxurious yet rinses away cleanly
• Removes makeup — eliminates impurities including light-to-medium makeup
• Leaves skin radiant — gives a natural-looking glow even to dull complexions

Who it's for

This foam cleanser is suited to all skin types looking for an indulgent, results-led daily cleanse — especially those who want a single product that removes makeup, deep-cleans pores and gently exfoliates. Its luxurious texture and refined finish make it a favourite among women who appreciate prestige skincare rituals morning and night.

How to use

1. Wet the face with lukewarm water
2. Dispense a small amount into damp palms and work into a fine, foamy mousse
3. Massage gently across the face in circular motions, avoiding the eye contour
4. Rinse thoroughly with cool water
5. Pat dry with a soft towel and follow with toner, serum and moisturiser
6. Use morning and evening as part of a complete skincare ritual

Specifications

• Size: 125ml
• Format: Creamy foam cleanser
• Key actives: Glycolic acid, black and white rice extracts
• Skin type: All
• Use: Morning and evening
• Benefits: Cleanses, removes makeup, exfoliates gently, brightens
• Brand: Helena Rubinstein
• Range: Pure Ritual