Hugo Boss Boss Alive Eau de Toilette 50ml Spray

Hugo Boss Boss Alive Eau de Toilette 50ml is the lighter, fresher chapter of the brand's modern feminine signature, launched in 2021 as a brighter daytime counterpart to the original 2020 Boss Alive Eau de Parfum. Built on the same DNA — created by perfumer Annick Ménardo — it pairs a juicy opening of plum, cinnamon, apple and blackcurrant with a soft heart of jasmine sambac and thyme, before settling into a polished base of cedar, sandalwood and warm woods.

About Hugo Boss

Hugo Boss was founded in Metzingen, Germany, in 1924 and is best known for sharply tailored menswear that has helped define modern business dress. The brand's fragrances are produced under licence by Coty, with the Boss line covering both men's and women's signatures; Boss Alive is the contemporary feminine pillar, designed for women looking for a confident, multi-faceted modern signature.

Fragrance notes

• Top: Plum, Cinnamon, Apple, Blackcurrant
• Heart: Jasmine Sambac, Thyme
• Base: Cedar, Sandalwood, Woody Notes

Olfactory family: Floral Fruity Woody  |  Launched: 2021 (EDT)  |  Perfumer: Annick Ménardo

Who it's for

Boss Alive Eau de Toilette suits women looking for a polished, slightly mature daily fragrance with a fresh fruity character and a smooth woody drydown. The composition is at its best in spring and autumn, comfortable for office, daytime and casual evening contexts, and pairs naturally with smart-casual or tailored dressing. Anyone drawn to fragrances such as Chloé Eau de Parfum or Jo Malone London Wood Sage & Sea Salt will recognise the territory.

How to wear it

Hold the bottle around 15 cm from the skin and spray onto pulse points — wrists, neck, and behind the ears. Apply to clean, moisturised skin to extend the wear of the lighter top notes. Two to three sprays balance well; the cedar-and-sandalwood drydown develops over the first hour and gives the eau de toilette comfortable wear into the evening.

Specifications

• Size: 50ml
• Concentration: Eau de Toilette
• Gender: Women
• Brand: Hugo Boss
• Line: Boss Alive
• Year: 2021 (EDT)
• Perfumer: Annick Ménardo