Hugo Boss Hugo Jeans Eau de Toilette 75ml Spray

Hugo Boss Hugo Jeans Eau de Toilette 75ml is a fresh, gin-and-tonic-tinged men's fragrance launched in 2022 to mark the 30th anniversary of the Hugo line. The composition is a tightly-edited citrus-aromatic: grapefruit and lime open with a sparkling lift, juniper berries and mint carry a herbaceous heart, and a base of cedar and vetiver gives the scent a clean, slightly mineral close. The bottle takes the iconic Hugo flacon shape in a matte denim-blue finish — a nod to the Hugo Jeans line that gave the fragrance its name.

About Hugo Boss

Hugo Boss AG is a German fashion and lifestyle house founded in 1924 in Metzingen by Hugo Ferdinand Boss. The brand operates under two main fragrance pillars: BOSS (more traditional, tailored, classical) and Hugo (more youth-led, urban, easy-going). Fragrance is produced in partnership with Coty. The Hugo line has been one of the brand's most influential men's perfumery franchises since the launch of Hugo for Men in 1995.

Fragrance notes

• Top: Grapefruit, Lime
• Heart: Juniper Berries, Mint
• Base: Cedar, Vetiver

Olfactory family: Aromatic Citrus  |  Launched: 2022  |  Gender: Men

The story behind Hugo Jeans

Hugo Jeans was developed alongside the Hugo Jeans denim collection to give the youth-oriented Hugo perfumery line a distinctive new pillar. The juniper-and-mint pairing nods directly to a classic gin-and-tonic — bitter-citrus, herbal, and slightly cooling — while the cedar-vetiver base keeps the scent from drifting into novelty. The matte denim-blue flacon and woven blue label are a deliberate visual link to the Hugo Jeans collection.

Who it's for

Hugo Jeans suits younger wearers and anyone drawn to fresh, peppery citrus-aromatic men's fragrances with a contemporary, cocktail-coded twist — wearers of Hugo Boss original Hugo Man, Tom Ford Grey Vetiver, or Bvlgari Man Wood Essence, who want a younger, more casual alternative. Best in spring and summer for daytime, but versatile enough for cooler-weather casual wear; ideal for office, dinner with friends and weekend wear with denim or smart-casual outfits.

How to wear it

1. Spray onto pulse points — chest, sides of the neck, inside of the wrists — from around 15cm.
2. Two to three sprays for daytime; build up gently for longer evening wear.
3. Avoid rubbing the wrists together, which can dull the citrus and mint top notes.

Specifications

• Size: 75ml
• Concentration: Eau de Toilette
• Gender: Men
• Brand: Hugo Boss (Hugo line)
• Year: 2022