KVD Vegan Beauty Lock-It Liquid Foundation 30ml - 79 Deep

KVD Vegan Beauty Lock-It Liquid Foundation 30ml in 79 Deep is a celebrated full-coverage, long-wearing liquid foundation from the American vegan-beauty brand KVD. Designed to deliver up to 24 hours of full-coverage wear with a soft matte finish — vegan, cruelty-free. 79 Deep is a rich deep shade with neutral undertones.

About KVD Vegan Beauty

KVD Vegan Beauty is the American luxury vegan-beauty brand originally founded in 2008 by tattoo artist Kat Von D. The brand has been committed to vegan and cruelty-free formulations since launch.

Key benefits

• Full coverage — designed to cover redness, discolouration, blemishes
• Up to 24-hour wear — built for long days, events and photography
• Soft matte finish — beautifully even result
• Weightless feel — full coverage without heaviness
• Vegan and cruelty-free — formulated to KVD's ethical standards
• Transfer-resistant — stays put

Shade

79 Deep is a rich deep shade with neutral undertones — best suited to deep complexions with neutral undertones. Match in natural daylight.

Who it's for

Lock-It Liquid Foundation is ideal for those who want a high-pigment, full-coverage, long-wearing foundation with a soft matte finish.

How to apply

1. Prep skin with moisturiser
2. Dispense 1–2 pumps onto the back of the hand
3. Apply with damp Beautyblender, brush or fingertips, from centre outwards
4. Build coverage gradually where needed
5. Set with translucent powder along T-zone if desired

Specifications

• Size: 30ml
• Shade: 79 Deep
• Coverage: Full
• Finish: Soft matte
• Wear time: Up to 24 hours
• Suitable for: Vegan, cruelty-free
• Brand: KVD Vegan Beauty
• Range: Lock-It