L'Oréal Color Riche Moisture Matte Lipstick 3.7g - 233 Rouge A Porter

L'Oréal Color Riche Moisture Matte Lipstick 3.7g in 233 Rouge A Porter is a creamy, hydrating matte bullet lipstick in a wearable coral-red shade, built around L'Oréal's matte gel technology and a jojoba oil-enriched formula. It delivers intense pigment in a single swipe while keeping lips comfortable — a polished alternative to traditional matte lipsticks that can feel drying or chalky.

About L'Oréal Paris

L'Oréal Paris is the global French beauty brand founded in 1909 by chemist Eugène Schueller, and the world's biggest beauty company by sales. The Color Riche lipstick family is one of the brand's signature franchises, and Moisture Matte is the line's hybrid take on matte — pairing the trend-led matte finish with a softer, more hydrating wear.

Key benefits

• Matte gel technology — delivers a velvety matte finish without the tightness of a traditional matte
• Jojoba oil enriched — for moisture, comfort and a non-drying wear
• Single-swipe pigment — full colour pay-off in one application; no need to layer
• Creamy texture — glides on smoothly without dragging across the lips
• Long-wearing colour — holds wear well through the day and leaves a soft stain as it fades
• Iconic Color Riche bullet — recognisable gold-and-monogrammed case

Shade

233 Rouge A Porter is a fresh, wearable coral red — sitting between a true red and a warm coral, with enough brightness to read as a statement and enough warmth to flatter a range of skin tones. It's a versatile day-to-evening shade that works on its own with no liner needed, and lifts both fair and medium complexions especially well.

Who it's for

This lipstick suits anyone who wants the look of a red lip without the drying feel of a typical matte. It's a strong everyday choice for someone building a confident go-to lip colour, and a useful workhorse for those who like to wear matte reds on a regular basis. The Color Riche format is also a great gateway lipstick for newcomers to bold colour, thanks to its forgiving, creamy texture.

How to apply

1. Exfoliate the lips gently with a damp cloth, then smooth on a lip balm and blot any excess
2. For the cleanest edge, outline lips with a coordinating red or neutral lip pencil first
3. Apply directly from the bullet, starting at the centre of the lips and working outwards
4. Blot once with tissue and reapply for a longer-wearing, more saturated finish
5. Touch up after meals or drinks to keep the colour at its brightest

Specifications

• Size: 3.7g
• Shade: 233 Rouge A Porter — coral red
• Finish: Moisture matte (velvety matte, hydrating)
• Coverage: Full, single-swipe pigment
• Format: Bullet lipstick
• Key ingredient: Jojoba oil
• Brand: L'Oréal Paris
• Range: Color Riche Moisture Matte