Mäurer & Wirtz 4711 Floral Collection Magnolia Eau de Cologne 100ml Spray

Mäurer & Wirtz 4711 Floral Collection Magnolia Eau de Cologne 100ml is a luminous, modern floral cologne from 4711's Floral Collection. Launched in 2020, the composition opens on a juicy mandarin, sweet orange and pink pepper accord, blooms into a white-floral heart of magnolia, freesia and jasmine, and settles on a soft cashmeran-and-sandalwood drydown. The result is a gentle, sun-warmed floral with the brand's trademark fresh-cologne lightness.

About 4711 / Mäurer & Wirtz

4711 is the world's oldest continuously produced eau de cologne, first composed in 1792 in Cologne, Germany. The brand has been under the Mäurer & Wirtz family since 1994, and the original 4711 Echt Kölnisch Wasser remains in continuous production. The Floral Collection extends 4711's classical citrus-cologne tradition into more romantic, single-flower-led territory — Magnolia, Tonka, Lilac and other flankers each celebrating a different floral.

Fragrance notes

• Top: Mandarin Orange, Sweet Orange, Pink Pepper
• Heart: Magnolia, Freesia, Jasmine
• Base: Cashmeran, Sandalwood

Olfactory family: Floral (Light Cologne)  |  Launched: 2020

Who it's for

4711 Magnolia suits women drawn to clean, light floral fragrances over heavy oriental or sweet gourmand styles. It is at its best in spring and summer for daytime wear, weekend outings and warm-weather travel — wearable year-round as a fresh, polite scent envelope. Particularly well-suited to those who find traditional eau de parfum concentrations too loud, or anyone wanting an accessibly priced, refined floral cologne.

How to use

1. Spray generously onto clean, moisturised skin from around 15 cm away.
2. Apply to pulse points — wrists, neck, behind the ears and inner elbow.
3. Reapply through the day as desired; eau de cologne is intentionally a light concentration and benefits from regular top-ups.
4. For longer scent trail, mist lightly onto a cotton shirt collar or linen scarf.

Size: 100ml. Presented in 4711's signature minimalist white-and-floral-accent flacon — a contemporary update to the brand's iconic blue-and-gold cologne packaging.