Max Factor Colour Elixir Lip Liner 1.2g - 20 Plum Pass

Max Factor Colour Elixir Lip Liner 1.2g in shade 20 Plum Pass is a refined lip liner from celebrated American Hollywood-heritage beauty brand Max Factor, part of the Colour Elixir line. The Colour Elixir Lip Liner delivers polished lip definition with long-lasting wear, with Plum Pass a confident plum-toned shade for refined lip definition.

About Max Factor

Max Factor is the celebrated American beauty brand founded in 1909 by Hollywood makeup artist Maksymilian Faktorowicz, born in Russia and based in Los Angeles. The brand introduced the concept of consumer cosmetics inspired by Hollywood glamour in 1927, and today remains a cult-favourite for accessible, performance-led makeup beloved by makeup artists worldwide.

Key benefits

• Colour Elixir Lip Liner — Max Factor signature
• Long-lasting lip definition — refined finish
• Easy daily-use sharpenable format — precise application
• Rich pigment payoff — Max Factor signature
• Generous 1.2g — long-lasting daily-use size
• Shade 20 Plum Pass — confident plum-toned lip

Who it's for

Suits anyone who loves a refined lip liner with a plum-toned shade from a Hollywood-heritage beauty brand. Particularly well suited to fans of Max Factor's Colour Elixir line and to those who want a coordinated lip product for everyday or evening wear.

How to use

1. Start with clean, hydrated lips
2. Outline the lips with the Colour Elixir Lip Liner
3. Fill in the lips fully with the liner for a longer-lasting lip base
4. Layer with a matching Colour Elixir lipstick or lip gloss
5. Reapply throughout the day to maintain the definition

Specifications

• Size: 1.2g
• Shade: 20 Plum Pass
• Format: Lip liner pencil
• Brand: Max Factor
• Range: Colour Elixir Lip Liner